Coined: Can Brain Scans Predict The Market? via ZeroHedge
By Kabir Sehgal, the author of Coined: The Rich Life of Money and How Its History Has Shaped Us. He is a former vice president at an investment bank.
Can brain scans predict the market?
I’m not good at predicting the market. At first, I thought it was just me. In 2008, I began working in sales and trading at an investment bank. I lacked formal training in fundamental security analysis, and my projections rarely matched actual outcomes. Yet it wasn’t until the great financial crisis that I realized that even well-trained professional forecasters can get it incredibly wrong. That the IMF, Fed, and several asset management firms and investment bank research departments didn’t see the crisis coming left me with a question: is there a better way to forecast? I searched for answers for several years while I researched my book Coined: The Rich Life of Money and How Its History Has Shaped Us. I eventually concluded that if we want to become better at financial forecasting, we shouldn’t just consult stock charts but brain scans.