The Apple Watch made its first magazine appearance in Australia in Elle, starring the publication’s fashion editor Sara Smith. In its multi-page style guide, the April issue of the magazine suggests how the Apple Watch will match with different wardrobes according to time and place, such as during the weekend, at a cocktail party or in the workplace.
How to pair Apple Watch with different occasions
The article reads that the Apple Watch can be paired with a tuxedo or heels for a cocktail party or can even look stunning with a sensuous cocktail dress. Also the smartwatch will look perfect with jewels such as a cocktail ring and Cartier’s Love Bracelet. It further read that the gadget clubbed with jewels will be a perfect conversation starter at a party.
On the weekend, the article suggested, “Wear it with trackies, your boyfriend’s shirt (worn cuffed and loose) and a chic cashmere overcoat – Acne has a great option in store at the moment.”
Apart from Elle, over the past few months, various magazines such as Self, Vogue, Style, East Touch, YOHO and Fitness magazines have talked about the Apple Watch.
Apple Watch more of a fashion accessory
The Cupertino Calif.-based company is taking calculated steps in creating the Apple Watch image and wants to have control over the way the watch is rendered in magazines. Apple is presenting the watch as a fashion item primarily and a technology device afterwards. The company wants the Apple Watch to be taken as trendy and sporty rather than being perceived as technical and unfashionable like other devices.
The Apple Watch might be sleek and charming, getting lot of publicity and carrying the claim of being Apple’s most personal device yet. However, it is still to be seen if the watch becomes an essential gadget for the millennial. The iPhone maker is all set to unleash the gadget on April 24 with preorders starting April 10 in the United States, Australia, Canada, China, France, Germany, Hong Kong, Japan and the United Kingdom.
The entry-level price of the Apple Watch has been fixed at $349 for the Sport model, whereas the 18-karat gold edition comes with a hefty price tag of $10,000 or above.