Apple Inc. Experimenting With Augmented Reality: Piper Jaffray

Apple Inc. Experimenting With Augmented Reality: Piper Jaffray
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Apple is perhaps looking to enter the augmented reality space with a team experimenting on technology that could be as revolutionary as smartphones in the tech world, according to Piper Jaffray analyst Gene Munster. Further, the analyst claimed the iPhone company has the potential to develop more fashionable AR devices that people would crave, contrary to the current prototype devices.

Apple AR gadgets will be more fashionable

Munster notes that constant efforts are already being made in the development of AR devices such as Microsoft’s HoloLens and Sony’s SmartEyeglass Developer Edition, due to be out this year. However, in terms of consumer acceptance, such devices can experience a setback as these are usually tacky and awkward-looking, says a report from CNET.

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In regards to this, Munster suggests Apple could manufacture wearable AR products that would entice consumers, as the analyst feels style is the key to adoption these days. In addition, the analyst asserted that the company’s recent hiring of some big names in the fashion world, namely Angela Ahrendts (former CEO of Burberry), Paul Deneve (former YSL chief) and Marcela Aguiler (former GAP executive), suggests that the firm is focusing on design.

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