Lenovo Group Limited (ADR) (OTCMKTS:LNVGY) (HKG:0992) recently unveiled a new smartband fitness tracking device specifically for the millennial market. The new device appeared on Lenovo’s website without the company marketing the product.
Lenovo’s latest product
The Lenovo Smartband SW-B100 was designed with a wrap-around design that looks similar to other products. This product was designed for young people who are into personal fitness and tech trends. This device will help track sleep, daily exercise, and heart rate. It also tracks steps taken, calories burned and distance travelled. It stores all this information into a daily, weekly, monthly graph app which works with the device.
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This device will be available in either blue or orange. It will be compatible with smartphones running on iOS 7.1 and Android 4.3. At press time, there is no word on actual price or availability date for the upcoming gadget. The gadget will be released in China only.
The growing interest in fitness gadgets
Fitness gadgets are gaining momentum with many health-minded consumers. As more people gravitate towards to healthier lifestyles that include fitness, the need for fitness-oriented technologies will grow. Tech giant Apple already entered the game with its own Apple Watch, slated to launch early next year. This device comes in three styles including Apple Watch, Apple Watch Sport, and Apple Watch Edition. This watch was designed for different functions including fitness activity.
This watch allows wearers to keep track of progress of fitness activity. It also suggests goals, provide reminders, and announcement achievements. The watch will also allow users to make payments via Apple Pay, and connect with others through walkie-talkie or sketches.
Apple’s expansion take on a high-tech smartwatch could inspire other companies to really go beyond fitness tracking, but only time will tell if that happens. Fitbit recently unveiled three new models, including a high-end version designed to compete directly with Apple.