Twitter Inc (NYSE:TWTR) shares rose as much as 2% today after the announcement about the expansion of Twitter Ads. The micro-blogging company is adding 12 more markets in Eastern and Central Europe, and also Portugal. With the addition of more international markets comes an even greater opportunity for revenue growth and monetization expansion.
Twitter adds places of growth
In an announcement on its blog, Twitter Inc (NYSE:TWTR) said it is expanding its advertising network to Austria, Bosnia and Herzegovina, Bulgaria, Croatia, Czech Republic, Macedonia, Portugal, Romania, Serbia, Slovenia, Switzerland, and Ukraine. The company added that it has seen excellent growth in these areas in the last year.
With the additions, Twitter Inc (NYSE:TWTR) Ads will be available in 35 markets in Europe, the Middle East and Africa through partnerships with resellers and sales support teams.
Twitter focuses on expansion
The company said global brands have been giving positive feedback about its new products and how they have helped them accomplish their goals. Today, Twitter offers several ways to advertise on its platform: Promoted Video, objective-based campaigns and pricing (which is in beta), the Tweet Activity Dashboard, Mobile App Promotion and TV Conversation Targeting.
Investors have been studying Twitter’s last couple of earnings reports for signs of ad growth, although of course user growth has stolen the spotlight. In the second quarter of the year, The company’s total revenue was $312 million, with $277 million of that amount coming from advertising. Of course mobile advertising is also a big deal, as it made up the largest chunk by far—80%, to be exact—of the company’s total ad revenue.
International growth has been especially important to Twitter Inc (NYSE:TWTR), as the average revenue per international user is far lower than it is in the U.S. Over two-thirds of the micro-blogging platform’s users are international, although international users only made up about a third of the company’s total revenue, leaving plenty of opportunities for Twitter to improve international monetization.