BlackBerry Ltd Sets The Battle Stage: BBM vs. iMessage

BlackBerry Ltd Sets The Battle Stage: BBM vs. iMessage
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BlackBerry Ltd NASDAQ:BBRY TSE:BB is taking a dig on the iMessage spam reports and is promoting its secured messaging service BBM.  As reported by Wired last week, spam messages in iMessage are headache for the users.  The Canadian smartphone maker was quick to utilize the opportunity by posting five reasons on its blog, why customers should switch from iMessage to BBM.

BlackBerry gives greater control to users

First reason suggested by BlackBerry was the architecture of BBM that safeguards 85 million users against spammers. Anyone having iPhone user’s number or ID can send a message to iPhone compared to BBM, where users have more options and greater control over, who sends them messages and who to invite and accept.

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BBM is spam free due to its self-policing system. A BBM user can control the contact list, and no one can send a message to a particular BBM user without his or her wish. BlackBerry said in its blog that one cannot control someone from approaching his house, but he has a free will to let that person in or keep the door closed. Likewise in BBM, someone can send a request but it’s not necessary to add him.

Further, BlackBerry mentioned that privacy is the major cause of concern with iMessage and spam. With BBM, the privacy of the user is intact as only approved contacts are allowed to send a message. BBM service is protected with an advanced layer of encryption. The added security saves the messages from getting hacked while they are still transmitting. If at all there are any unwanted ads or spam, the BBM user can block a person from the contact list and foil further attempts to message in the future.

Provides cross-platform security

On its blog, the company also wrote that BBM anti-spam features are active across platform. Every BBM user has distinctive pin that is exclusive to the user irrespective of the device or platform. BBM works on every platform including iOS, Windows Phone and Android. Contrary to BBM, Apple iMessage is only available on iPhone.

In all, BlackBerry is claiming BBM to be a safer and intact platform compared to iMessage as it allows the user to ward off spammers.

“A year ago, Tom Landesman—who works for security and anti-spam company Cloudmark—had never seen an iMessage spam. But he and his company now say that, thanks to one particularly aggressive campaign from a junk mailer, it accounts for more than 30 percent of all mobile spam messages,” the company said in its blog.

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Aman is MBA (Finance) with an experience on both Marketing and Finance side. He has worked as a Risk Analyst for AIR Worldwide, and is currently leading VeRa FinServ, a Financial Research firm. Favorite pastimes include watching science fiction movies, reviewing tech gadgets, playing PC games and cricket. - Email him at
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  1. Really DEVVVV? Block BBM? It must really hurt you to know that your iPhone can be hacked and spammed and BlackBerry phones can’t.

  2. Wow I can certainly tell you own BlackBerry shares, I hope Apple doesn’t retaliate and block the BBM from IOS. I have noticed that Apple does not slam BlackBerry but yet BlackBerry likes to bash Apple.

  3. 08/25/2014BY VIRAJ SHAH

    Victory For BlackBerry Ltd (NASDAQ:BBRY) And Headache For Apple Inc (NASDAQ:AAPL)

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    A United States Court ruled in favor ofBlackBerry Ltd (NASDAQ:BBRY) last Saturday in its patent infringement lawsuit over Typo’s keyboards. A preliminary injunction against the sale of Typo’s Apple Inc. (NASDAQ:AAPL) iPhone keyboards was granted in March this year after BlackBerry filed a lawsuit with the United States District Court of the Northern District of California claiming that the product infringed on one of BlackBerry’s patents.

    Preliminary injunction against Typo still holds

    Typo’s keyboard designed to be compatible with Apple Inc. (NASDAQ:AAPL)’s iPhone is the product that is under dispute. Earlier this year, BlackBerry Ltd (NASDAQ:BBRY) filed a lawsuit against the keyboard manufacturer accusing Typo of infringing on the Canadian smartphone maker’s patents and stated that the latter had ripped off its iconic physical QWERTY keyboard. This feature endeared BlackBerry to loyal customers and helped it compete against other giants in the arena such as Apple and Samsung Electronics Co Ltd (KRX:005935). A preliminary injunction was granted in favor of BlackBerry by United States District Judge William Orrick.

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    Typo tried to obtain a relief from this injunction after it had released a new keyboard which, according to Typo, did not infringe on BlackBerry Ltd (NASDAQ:BBRY)’s patents. Judge Orrick, however, denied Typo’s motion last Thursday as its argument of releasing a new keyboard does not offer enough justification for lifting the preliminary injunction.

    Typo’s foreign sales now under the scanner

    In his ruling, Judge Orrick also noted that the sales of Typo’s keyboards in countries other than the United States after the preliminary injunction went into place might be in violation of the same and BlackBerry Ltd (NASDAQ:BBRY) has won the right to prove that Typo has committed the above mentioned violation. In its defense, Typo argued that it had not violated the terms of the preliminary injunction as the sales and delivery of the keyboards were never intended to be in the United States and were completely out of the country.

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