Ever since the release of its predecessor, the iPhone 6 has been the focus of the rumor mill. As a result, we have seen a steady stream of case designs, mock ups, supply chain leaks, and alleged schematics of the upcoming device. Most importantly, the rumor mill is in consensus about the form factor of the iPhone 6. Rumors suggest that the device will come in two screen sizes, 4.7-inch and 5.5-inch. Leaks have suggested that both models will feature the improved A8 processor and iOS 8 software, besides improved camera, health & fitness tracking capabilities and new backlighting technology.
Apple wants strictest secrecy around the iPhone 6
Last week, a new leak offered convincing evidence that the iPhone 6 will have rounded corners like the iPad Air, iPad Mini and the iPod Touch. For a company like Apple Inc. (NASDAQ:AAPL) whose marketing strategy survives and thrives on secrecy, these leaks and rumors aren’t good. Attributed to third-party accessory makers, suppliers, manufacturers and designers, these leaks give competitors an idea of what the iPhone 6 would look like and how to change their strategies to beat this new device.
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While some Apple Inc. (NASDAQ:AAPL) investors love these product leaks, product secrecy is the most shareholder-friendly path for Apple. Keeping its product designs secret gives the tech giant a strategic advantage by leaving little time for rivals to imitate designs. Therefore, Apple wants these leaks to stop. But getting suppliers and other third-party vendors to tone down leaks isn’t easy. Sonny Dickson, a well-known and reliable source of Apple rumors, said in a tweet that the tech giant has hired 200 security officers and joined hands with Chinese authorities to increase secrecy efforts.
The security agents will work with Chinese officials to stifle leaks about the iPhone 6. They will catch and the manufacturers who are selling accessories for the iPhone 6. Reports suggest that the new device will be launched in September this year.
Apple Inc. (NASDAQ:AAPL) shares gained 0.34% to $635.16 in pre-market trading Monday.