Apple Inc. (AAPL) U.S. Smartphone Market Share Still Rising [REPORT]

The share of Apple Inc. (NASDAQ:AAPL) in the smartphone market in the United States is still rising, according to the results of the latest survey released by comScore, a digital measurement and analytics firm.

Apple Inc. (AAPL) U.S. Smartphone Market Share Still Rising [REPORT]

Apple tops OEMs in the U.S.

According to the survey, the iPhone and iPad maker is the leading original equipment manufacturer (OEM) in the United States with 41.2% market share among U.S. subscribers during the three month period that ended November 2013. Apple Inc. (NASDAQ:AAPL) added 0.5% from its previous market share of 40.7% during the August quarter last year.

Samsung Electronics Co. Ltd (LON:BC94) (KRX:005935), the maker of the Galaxy smartphones, ranked second with a 26% market share among U.S. subscribers. Apple Inc. (NASDAQ:AAPL)’s market share is significantly higher than Samsung’s. However, take note that the South Korean smartphone manufacturer’s growth rate was faster during the three month period as it added 1.7% from its previous market share of 24.3%.

The market share of other OEM’s including Motorola Mobility, the wholly-owned subsidiary of Google Inc (NASDAQ:GOOG), LG Electronics Inc (KRX:066570), and HTC Corp (TPE:2498) declined.

Motorola Mobility’s market share dropped by 0.2% to 6.7%, LG Electronics Inc (KRX:066570) also suffered a 0.2% decline to 6.5% while HTC Corp (TPE:2498) fell 0.1% to 6.4%.

Google’s Android remains number one OS

In terms of mobile operating system, Google Inc (NASDAQ:GOOG)’s Android remained number one with a 51.9% market share, up by 0.3%. The iOS from Apple Inc. (NASDAQ:AAPL) has a 4.2% market share, up by 0.5%.

The market share of BlackBerry and Symbian operating systems from BlackBerry Ltd (NASDAQ:BBRY) (TSE:BB) dropped by 0.5% to 3.5% and 0.1% to 0.3%, respectively. On the other hand, Microsoft Corporation’s (NASDAQ:MSFT) Windows Phone OS also fell by 0.1% to 0.2% during the November quarter.

Google Sites, Facebook lead smartphone browsing & app audience

comScore also found that Google (NASDAQ:GOOG) and Facebook Inc (NASDAQ:FB) has the largest market share in terms of smartphone browsing and app audience with 86.7% and 84.9%, respectively. Yahoo! Inc (NASDAQ:YHOO) ranked third with a 79.4% market share followed by Inc (NASDAQ:AMZN) with 72.5% share. AOL Inc (NYSE:AOL) ranked fifth with 61.1% market share.

Facebook Inc (NASDAQ:FB) obtained the largest mobile app audience with 76.2% followed by Pandora Media Inc (NYSE:P) with 52%, Google Play 51.6%, Google Search 50.4%, and You Tube 44.6%.

About the Author

Marie Cabural
Marie received her Bachelors Degree in Mass Communication from New Era University. She is a former news writer and program producer for Nation Broadcasting Corporation (NBC-DZAR 1026), a nationwide AM radio station. She was also involved in events management. Marie was also a former Young Ambassador of Goodwill during the 26th Ship for Southeast Asian Youth Program (SSEAYP). She loves to read, travel and take photographs. She considers gardening a therapy.