Apple Inc. (AAPL) Still Dominating US Smartphone Market

Apple Inc. (NASDAQ:AAPL) increased its lead over Samsung in the U.S. smartphone market, according to the latest data from comScore. The data covers all U.S. smartphone subscribers from the age of 13 and up for the three months ending in October.

Apple holds 40% of the U.S. market

The survey indicates that Apple Inc. (NASDAQ:AAPL) continues to dominate smartphone market share in the U.S., holding 40.6% of the share. That’s just a very small increase from the three months ending in July when the company held 40.4% of the U.S. smartphone market.

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Samsung Electronics Co., Ltd. (LON:BC94) (KRX:005930) also increased its share of the U.S. smartphone market, holding 25.4% of the market at the end of the three months ending in October. That’s a 1.3 percentage point increase from the July period, in which the company held a 24.1% share.

Android continues to beat iOS for OS

Of course the Android operating system continues to be more popular than Apple’s iOS in the U.S., holding a 52.2% share of the smartphone platform market. That’s a slight increase from the July period when Android held 51.8% of the market.

Of course Apple Inc. (NASDAQ:AAPL)’s operating system came in second with the same 40.4% of the market. Samsung isn’t the only maker of Android phones, which is why its market share doesn’t match that of the Android market.

BlackBerry Ltd (NASDAQ:BBRY) (TSE:BB) continues to lose OS market share in the U.S., falling from 4.3% at the end of July to 3.6% at the end of the market. The company’s phones didn’t even crack the top five for smartphone market share. Microsoft Corporation (NASDAQ:MSFT)’s Windows Phone OS continues to gain, hitting 3.2% at the end of October—still not enough to beat BlackBerry, but it is gaining on it.

Top smartphone properties / apps

comScore also measured the top smartphone properties or apps, and Google Sites came out far ahead with a commanding 88% preach. Facebook Inc (NASDAQ:FB) was close behind, however, with an 84.4%, and Yahoo Sites were third with 77.9% of the reach.

In terms of smartphone app audience, Facebook’s mobile app dominates with a 75.7% reach, while Google Play holds second place with 54% reach. Google Search is close behind Google Play with a 52.2% reach, while Pandora Radio has a 48.2% reach.