Apple Inc. (AAPL) Aims At More App Discovery Apps

iphone 8 apple stockElisaRiva / Pixabay

Apple Inc. (NASDAQ:AAPL) cracked down on the popular app AppGratis earlier this year, removing it from its App Store. Now it looks like the tech giant is casting a wider net for similar apps, according to Pocket Gamer.

Apple Inc. (AAPL) Aims At More App Discovery Apps

At issue is guideline 2.25, which states that apps for sale on Apple’s App Store must not show off apps other than those made by their developers. The other guideline that’s creating a problem for some app developer is that push notifications can’t be used for marketing purposes by the apps.

Today Pocket Gamer reports that Apple Inc. (NASDAQ:AAPL) is now rejecting apps which have tools for “filtering, bookmarking, searching or sharing recommendations.” The developer told the online publication that the app which had been rejected was focused mainly on recommending apps to friends. The developer also said that it was a new type of rejection that they had not been seen before.

Not Social Enough For Apple?

The anonymous developer also said that in the past, Apple Inc. (NASDAQ:AAPL) had said that baking in social or local features into app discovery is fine. However, they said either their app wasn’t “social enough, or Apple is going back on its position.” Either way, the developer believes that Apple may be wanting to become the only one to recommend apps as well as distribute them.

Apple Inc. (NASDAQ:AAPL) said when it banned AppGratis that it believed app discovery apps would impact the results of its top app listing in its App Store. The company also said it believed its credibility would be in question if the results of its App Store were impacted too much by such apps.

Apple Inc. (NASDAQ:AAPL) now faces the wrath of France, which stood up for the French-made AppGratis. The nation has requested that the European Commission step in and create more regulations for Internet companies.

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About the Author

Michelle Jones
Michelle Jones was a television news producer for eight years. She produced the morning news programs for the NBC affiliates in Evansville, Indiana and Huntsville, Alabama and spent a short time at the CBS affiliate in Huntsville. She has experience as a writer and public relations expert for a wide variety of businesses. Michelle has been with ValueWalk since 2012 and is now our editor-in-chief. Email her at Mjones@valuewalk.com.