Apple Inc. (NASDAQ:AAPL) has finally issued a big response to the state-run media attack it has been facing in China over the past couple of weeks. This time, the response wasn’t just a basic form response. This time the tech giant came out with a rare apology and promised changes to its repair policies. It has now even won over the state-run media.
In the midst of the attacks, there’s been debate about whether Apple Inc. (NASDAQ:AAPL) needs the Chinese market to survive, and now we know that it isn’t ready to give up the fight there just yet.
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Reuters reports today that Apple Inc. (NASDAQ:AAPL)’s apology has earned the respect of the Global Times, which is published by the Communist Party. In fact, the tabloid even wrote that the company’s “reaction is worth respect compared with other American companies.” Even the Foreign Ministry had praises for Apple for responding to the demands of consumers in China.
The media attacks on Apple Inc. (NASDAQ:AAPL) March 15 and complained about Apple’s return and repair policies. The Chinese media also called Apple arrogant. Estimates for how much the attacks could cost the company ran up to $13 billion in sales if the company didn’t put them to rest.
A consumer rights group in China also raised similar issues regarding Apple back in July. At that time, the company stood by its policies, and the issue went away rather quickly—at least temporarily. Monday’s apology letter and promised changes in repair policies is a much more permanent solution to what some said would be a major tragedy for Apple Inc. (NASDAQ:AAPL).