Netflix, Inc. (NASDAQ:NFLX) has just announced that it has signed multi-year deals with Warner Bros. Television Group and Turner Broadcasting (both subsidiaries of Time Warner Inc. (NYSE:TWX)). The announcement comes a little over a month after the company announced an exclusive deal with The Walt Disney Company (NYSE:DIS) and about a week after it announced a different deal with Warner Bros.
This latest deal connects Netflix subscribers with past seasons of shows from the Cartoon Network, Adult Swim and Warner Bros. Animation. Also episodes of “Dallas” from TNT will be included in the deal, starting in January 2014. The Warner Bros. deal announced last week gave Netflix, Inc. (NASDAQ:NFLX) sole rights to offer the shows “The West Wing,” “Fringe,” “Revolution,” “66 Park Avenue” and a handful of others on its streaming video service.
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Both last week’s deal and this week’s deal applies only to U.S. members of the service and starts Mar. 30. Included in the deal are popular shows like “Adventure Time,” “Regular Show,” “Green Lantern,” “Robot Chicken,” “Aqua Teen Hunger Force” and others.
Netflix, Inc. (NASDAQ:NFLX) is also preparing to launch one of its own original series, “House of Cards,” which will begin Feb. 1.
These rounds of deals for Netflix, Inc. (NASDAQ:NFLX) are some major steps for the video streaming service as it changes its business model from postal DVD rentals to video streaming. Netflix and its rivals like Hulu and other video streaming services are all competing for exclusive content in the battle to stay alive in this emerging market.
Shares of Netflix, Inc. (NASDAQ:NFLX) are up almost 2 percent in afternoon trades.