Starbucks Corporation (NASDAQ:SBUX) is planning on using its coffee cups to deliver an important message to U.S. lawmakers. Starbucks has asked workers in its 120 stores in the Washington, D.C. area to write the words “come together” on the cups of all customers who come into their shops on Thursday and Friday.
The coffee chain wants lawmakers to make a deal regarding the fiscal cliff, a package of significant tax increases and spending cuts that will likely slow the growth of the economy, which is just starting to pick up steam.
The campaign is meant to rally the public to urge their lawmakers to press for a solution to the fiscal cliff in the last few remaining days of the year. The deadline to fix it is Jan. 1, and many economists believe the economy will fall back into a recession if the fiscal cliff is allowed to happen.
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Starbucks Corporation (NASDAQ:SBUX) CEO Howard Schultz told Reuters, “We’re paying attention, we’re greatly disappointed in what’s going on and we deserve better.”
Schultz joins a rapidly growing list of CEOs and business and political leaders who are joining the Campaign to Fix the Debt, a non-partisan group that’s urging lawmakers to fix the fiscal cliff before it happens.
Also Starbucks Corporation (NASDAQ:SBUX) said it is expanding its fiscal cliff message using social media, including Facebook and Twitter. Schultz also called for a boycott of political contributions in 2011 during the debate over the country’ debt ceiling.
“There is something so wrong that we can be here again and not have the ability to put party aside for the betterment of the country,” Schultz told Reuters. “We have the same language and rhetoric. Unfortunately we aren’t learning much.”