Apple has seen incredible success with the release of the iPhone X. With seriously impressive facial recognition technology and upgraded technical specifications, the phone has managed to capture the attention of an increasingly competitive smartphone market. It’s possible that Apple has another phone in the pipeline, however, as a recent report from China’s Economic Daily News suggests that the iPhone SE 2 launch date might be as early as Q1 2018.
The report also contained information about the iPhone SE 2 manufacturer, which seems to be exclusively the Taiwanese company Wistron — manufacturer of the current generation SE. The company is apparently in talks with the Karnataka government to purchase a new piece of land near their Indian factory in order to increase production. The demand for any new iPhone — but especially one more affordable and accessible to a large amount of people — will no doubt be high, which necessitates this expansion.
This new information seems reliable, as it lines up with a recent report by news channel Focus Taiwan. These two reports from legitimate sources make it look very likely that the iPhone SE 2 launch date will be within the first few months of the year.
China’s Economic Daily News has also stated that the SE 2 will start selling exclusively in India, releasing worldwide shortly afterwards. If this is true, the rollout would be a departure from the original SE which first released on March 31, 2016 in more developed markets like China, the United States, Canada, and the United Kingdom.
If the iPhone SE 2 is truly exclusive to India to start, it may signal a change in marketing strategy for Apple. India is a huge market for smartphones, but consumers lack the purchasing power to continually upgrade to high-end flagships. As the SE was significantly less expensive than Apple’s luxury phones, it may very well be that the company is looking to focus their efforts on increasing their representation in the huge market that is India.
By the time the iPhone SE 2 launch date comes around, it will have been around two years since the original SE — a longer wait than is usual for a major smartphone company, yet somewhat understandable considering the SE is a more niche product than their more expensive flagships.
The information that Apple may release the iPhone only in India seems a little unbelievable, but it’s definitely possible that the company is looking to take a different approach with their less expensive model. A longer gap between releases and a lower price point means that consumers may be more likely to upgrade to the SE 2. Whether this phenomenon is intentional or a convenient perk is unclear, but an Indian release may lead to some serious profits for Apple.