The anticipation for the iPhone X’s release is reaching fever pitch, so any time anyone spots one “out in the wild,” they snap a photo and share it with everyone who cares about Apple (and many who don’t). It shouldn’t come as any surprise that Apple CEO Tim Cook has an iPhone X ahead of the phone’s release in early November.

Tim Cook iPhone X
Photo: Business Insider / YouTube

For $1,000 or $1,150, one would hope that the iPhone X is unbreakable, and Cook should hope so too even though his is probably company-issued. He spoke at Oxford University this week, and his iPhone X slipped right out of his pocket and fell onto the couch. I guess the good news is that it probably had a soft landing.

Cook was sitting on a couch at the time of the public question-and-answer session at Oxford earlier this week, and apparently, as the session went on, his iPhone X gradually began to peak out of his front pocket. As he spoke, it slipped a bit further and further out of the pocket until finally, it fell out and landed on the couch, explains Business Insider.

Cook slickly takes a peek at his notifications and may even have unlocked it with Face ID, the media outlet adds. Guess even the Apple chief can’t resist stealing a glance at his notifications when given a fraction of a glance. Then he places the iPhone X face down on the couch next to him.

This whole episode has the conspiracy theorist in me wondering one thing. Was this a bit of a publicity stunt aimed at showcasing Face ID? If he did glance quickly at his notifications, Face ID would’ve made it very easy to unlock the device swiftly without anyone really knowing that he was doing it. Entering a PIN code or even scanning a fingerprint wouldn’t allow for that.

The supposed fumble by Cook is also reminiscent of something that happened during the iPhone X reveal event. Apple SVP Craig Federighi’s Face ID fail onstage during the event had the blog-o-sphere humming for a day or two after the event. The initial reports were focused on how the facial recognition scanner didn’t work on the first try, but Apple executives were quick to “correct” those reports and say that the iPhone X did exactly what it was supposed to do.

Supposedly, a staffer was messing with the handset before the event, and it was scanning their face without them even realizing it. After a certain number of failed events, the device will require a passcode to be entered, which is a security measure. Apple claims to have thought of everything when it comes to Face ID. The concerns thus far have ranged from being locked out of an iPhone X because it doesn’t work, to security issues when someone tries to force someone else to unlock their phone by holding it up to their face.