The JPMorgan #NextList2017 is your lens on the undiscovered and the intriguing-informative reads, new experiences and inspiring music selections. Some of the choices may be familiar, but most, we hope, will be new discoveries.

All have been curated by our global team for you and your family to share and enjoy as a window into what’s next in 2017. Below is the list with descriptions from Amazon. If you want sales Amazon is having some good ones so now is the time to buy.

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JPMorgan #NextList2017 – Competing Against Luck: The Story of Innovation and Customer Choice By Clayton M. Christensen

The foremost authority on innovation and growth presents a path-breaking book every company needs to transform innovation from a game of chance to one in which they develop products and services customers not only want to buy, but are willing to pay premium prices for.

How do companies know how to grow? How can they create products that they are sure customers want to buy? Can innovation be more than a game of hit and miss? Harvard Business School professor Clayton Christensen has the answer. A generation ago, Christensen revolutionized business with his groundbreaking theory of disruptive innovation. Now, he goes further, offering powerful new insights.

After years of research, Christensen and his co-authors have come to one critical conclusion: our long held maxim–that understanding the customer is the crux of innovation–is wrong. Customers don’t buy products or services; they “hire” them to do a job. Understanding customers does not drive innovation success, he argues. Understanding customer jobs does. The “Jobs to Be Done” approach can be seen in some of the world’s most respected companies and fast-growing startups, including Amazon, Intuit, Uber, Airbnb, and Chobani yogurt, to name just a few. But this book is not about celebrating these successes–it’s about predicting new ones.

Christensen, Hall, Dillon, and Duncan contend that by understanding what causes customers to “hire” a product or service, any business can improve its innovation track record, creating products that customers not only want to hire, but that they’ll pay premium prices to bring into their lives. Jobs theory offers new hope for growth to companies frustrated by their hit and miss efforts.

This book carefully lays down the authors’ provocative framework, providing a comprehensive explanation of the theory and why it is predictive, how to use it in the real world–and, most importantly, how not to squander the insights it provides.

JPMorgan #NextList2017 – Atlas Obscura: An Explorer’s Guide to the World’s Hidden Wonders By Joshua Foer, Dylan Thuras and Ella Morton

It’s time to get off the beaten path. Inspiring equal parts wonder and wanderlust, Atlas Obscura celebrates over 700 of the strangest and most curious places in the world.

Talk about a bucket list: here are natural wonders—the dazzling glowworm caves in New Zealand, or a baobob tree in South Africa that’s so large it has a pub inside where 15 people can drink comfortably. Architectural marvels, including the M.C. Escher-like stepwells in India. Mind-boggling events, like the Baby Jumping Festival in Spain, where men dressed as devils literally vault over rows of squirming infants. Not to mention the Great Stalacpipe Organ in Virginia, Turkmenistan’s 40-year hole of fire called the Gates of Hell, a graveyard for decommissioned ships on the coast of Bangladesh, eccentric bone museums in Italy, or a weather-forecasting invention that was powered by leeches, still on display in Devon, England.

Pivot #NextList2017
#NextList2017

Created by Joshua Foer, Dylan Thuras and Ella Morton, ATLAS OBSCURA revels in the weird, the unexpected, the overlooked, the hidden and the mysterious. Every page expands our sense of how strange and marvelous the world really is. And with its compelling descriptions, hundreds of photographs, surprising charts, maps for every region of the world, it is a book to enter anywhere, and will be as appealing to the armchair traveler as the die-hard adventurer.

Anyone can be a tourist. ATLAS OBSCURA is for the explorer.

JPMorgan #NextList2017 – Pivot: The Only Move That Matters Is Your Next One By Jenny Blake

What’s next? is a question we all have to ask and answer more frequently in an economy where the average job tenure is only four years, roles change constantly even within that time, and smart, motivated people find themselves hitting professional plateaus. But how do you evaluate options and move forward without getting stuck? Jenny Blake’s solution: It’s about small steps, not big leaps—and the answer is already right under your feet. This book will teach you how to pivot from a base of your existing strengths.

Pivoting is a crucial strategy for Silicon Valley tech companies and startups. Jenny Blake—a former training and career development specialist at Google who now runs her own company as a career and business consultant and speaker—shows how pivoting can also be a successful strategy for individuals looking to make changes in their work lives, whether within their role, organization or business, or setting their sights on bigger shifts.

#NextList2017 Etel Adnan
#NextList2017

When you pivot, you double down on your existing strengths and interests to move in a new, related direction, instead of looking so far outside of yourself for answers that you skip over your hard-won expertise and experience. It empowers you to navigate changes with flexibility and strength—now and throughout your entire career.

Much like the lean business principles that took Silicon Valley by storm, pivoting is the crucial skill you need to stay agile, whether or not you are actively looking for a new position.

No matter your age, industry, or bank account balance, Jenny’s advice will help you move forward strategically. Her Pivot Method will teach you how to:

  • Double down on existing strengths, interests, and experiences. Identify what is working best and where you want to end up, then start to bridge the gap between two.
  • Scan for opportunities and identify new skills without falling prey to analysis paralysis or compare and despair. Explore options by leveraging the network and experience you already have.
  • Run small experiments to determine next steps. Do side projects to test ideas for your next move, taking the pressure off having the entire answer up front.
  • Take smart risks to launch with confidence in a new direction. Set benchmarks to decide when the time is right to go all-in on your new direction.

Pivot also includes valuable insight for leaders who want to have more frequent career conversations with their teams to help talented people pivot within their roles and the broader organization.

No matter your current position, one thing is clear: your career success and satisfaction depends on your ability to determine your next best move. If change is the only constant, let’s get better at it.

JPMorgan #NextList2017 – Etel Adnan: The Weight of the World By Etel Adnan

Praised by Hans Ulrich Obrist as “one of the most influential artists of the 21st century,” Paris and California-based Etel Adnan (born 1925) has quietly worked in a variety of media, and across continents and languages, exploring themes of love and war. Her work is the opposite of cynicism,” writes Obrist. “It is pure oxygen in a world full of wars.”

Presenting the impressive diversity of Adnan’s work, The Weight of the World includes paintings, drawings, poetry, film, ceramics and tapestries. The catalogue’s title is taken from a new series of paintings completed for the show it accompanies at the Serpentine Gallery in London. It includes an essay by critic and writer Kaelen Wilson-Goldie that places Adnan’s art within the political and social context that has inspired it; a text by poet Robert Grenier; and writings by artist and publisher Simone Fattal on Adnan’s practice.

JPMorgan #NextList2017 – The Real Madrid Way: How Values Created the Most Successful Sports Team on the Planet By Steven G. Mandis

Real Madrid is the most successful sports team on the planet. The soccer club has more trophies than any other sports team, including 11 UEFA Champions League trophies. However, the story behind the triumph goes beyond the players and coaches. Generally unnoticed, a management team consisting mostly of outsiders took the team from near bankruptcy to the most valuable sports organization in the world.

How did Real Madrid achieve such extraordinary success? Columbia Business School adjunct professor Steven G. Mandis investigates. Given unprecedented behind-the-scenes access, Mandis is the first researcher to rigorously ana- lyze both the on-the-field and business aspects of a sports team. What he learns is completely unexpected and challenges the conventional wisdom that moneyball-fueled data analytics are the primary instruments of success. Instead, Real Madrid’s winning formula both on and off the field, from player selection to financial management, is based on aligning strategy with the culture and values of its fan base.

Chasing the most talented (and most expensive) players can be a recipe for a winning record, but also financial disaster, as it was for Real Madrid in the late 1990s. Real Madrid’s management believes that the club exists to serve the Real Madrid community. They discovered that its fans care more about why the team exists, how their club wins, and whom it wins with versus just winning. The why, how, and whom create a community brand and identity, and inspire extraordinary passion and loyalty, which has led to amazing marketing and commercial success—in turn, attracting and paying for the best players in the world, with the values the fans expect. The club’s values and culture also provide a powerful environment for these best players to work together to win trophies.

The Real Madrid Way explains how Real Madrid has created and maintains a culture that drives both financial and on-the-field success. This book is an engrossing account of the lifetime of one of the greatest clubs in the most popular sport in the world, and for business and organization leaders, it’s an invaluable inside look at a compelling alternative model with lasting competitive advantages that can deliver superior and sustainable returns and performance.

#NextList2017 the full article here.

Also see Bill Gates: 5 Books To Read This Summer

Also see Written About, By or For Money Managers and Traders -> here

Also see Goldman Sachs’ Recommended Reading List – Industry Background and Flavor Part I

Goldman Sachs’ Recommended Reading List – Industry Background and Flavor Part II