How To Persuade Anyone – The 25 Cognitive Biases By Charlie Munger

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Charlie Munger also known as warren
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buffett's former business partner create
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a list of 25 cognitive biases that can
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affect our decisions now not every
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person falls for all these and some
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biases will affect you more than others
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but if you master these biases will
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become a better persuader and become
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better at preventing impulse decisions
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that you might regret later
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so if you like getting scammed then
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don't watch this entire video otherwise
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let's get started now I personally would
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separate these into different biases but
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the first one is reward / punishment
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tendency if you want to persuade people
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just offer them big rewards and
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incentives practically everyone has a
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price
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this might seem obvious but Charlie says
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every year he realizes how much she is
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underestimated the power of incentives
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so this bias alone is worth spending
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hours talking about on the other hand
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people tend to flee from punishment so
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you want someone to lose weight or to
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quit drugs and start by telling them all
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the potential health issues
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the second is liking / loving tendency
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we tend to ignore the faults of other
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people products are companies that we
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admire one of my favorite books on this
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subject is how to win friends and
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influence people by dale carnegie but in
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general just be nice
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look sexy and people will be hypnotized
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by you the third bias is the opposite
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disliking / hating tendency how much
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people ever talk about the good Hitler
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did why because we tend to ignore the
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virtues and positive stuff about people
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we dislike the fourth is about avoidance
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tendency if we are unsure about the
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decision we try to quickly remove any
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doubt by making an ill-informed quick
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decision if you want to become more
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persuasive than simply increase your
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certainty like if you don't enjoy the
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rest of this video then I promise you a
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free time sheet so i can refund your
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time
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no questions asked the fifth is
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inconsistency avoidance tendency our
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brain conserves programming space by
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being reluctant to change its while
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eliminating bad habits can be difficult
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the foot-in-the-door technique is a
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great example of how people like to stay
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consistent for example can I borrow the
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car to go to school followed by can
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borrow the car for the weekend
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the idea is to get people to agree to a
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small task or request first then they'll
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be more likely to agree to a bigger one
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the sixth curiosity tendency curiosity
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has been one of the main drivers in
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human progress throughout history
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imagine if no other resources existed
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where you can learn the rest of the 25
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biases from and I said you have to buy
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my ebook for seven dollars to learn the
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rest
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how would that make you feel the seventh
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is canteen fairness tendency which is
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pretty much the golden rule that is to
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treat others how you want to be treated
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it's the bias that makes a 300-pound big
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guy willing to line up behind an old
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lady and follow the first come first
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serve rule
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another example is lighting and other
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drivers on the freeway believing that
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they will reciprocate in the future so
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think about situations where you get mad
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at strangers for not sharing who don't
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even owe you anything
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the eighth is envy / jealousy this is
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self-explanatory
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Warren Buffett says it is not greed that
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drives the world but Envy so be careful
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with this one is showing off too much
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might make people dislike you like this
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is one of the reasons some people don't
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like Donald Trump the ninth is
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reciprocation tendency which is related
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to the seventh we tend to want to return
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the favor when someone gives us
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something or helps us out
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this is why some supermarkets offer free
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samples or white car salesman's might
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offer free coffee but it is not why my
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ebook is free
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I'm just nice the 10th is influenced
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from mere Association tendency when
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Mikey found out that many pack out
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called the gay community dumber than
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animals they immediately ended their
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long-term partnership with him
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association is that powerful and that is
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why models are often used to showcase
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products

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