Google has acquired Timeful, an app designed to make scheduling easier, and will soon drop it into Google Apps. Timeful, a startup, offers an app that automatically drops events in the user’s schedule.

Google Buys Timeful, A Smart Scheduling App

Making life easier for users

The Timeful app works by scheduling and listing the activities and time demands of the user on a priority basis. The app can be integrated with calendar software across all major platforms such as iCal, Microsoft Exchange or Google Calendar. After reading the existing schedule of the user, Timeful adds the things that are to be done, prioritizes them and finds time slots to get them done by the user.

The Technology on which the app rests involves machine learning and is focused towards scheduling and GTD task management. To put it simply, the app performs functions for calendars and schedules that are similar to what inboxes do for emails. Google’s purchase makes sense as it is looking to expand the capacity of its apps to deal with the shift in communication and time management.

In a blog post, Alex Gawley, director of product management at Google, said that the company is excited to analyze the ways in which Timeful’s technology can be exploited across products like Inbox, Calendar and so on. Gawley added that the company can take up more work, allowing the user to be creative and have fun and spend time with the people close to them.

Talent pool at Timeful useful for Google

Timeful was set up in 2013 with headquarters in Mountain View, Calif. Investors backing the company include names like Kleiner Perkins Caufield Byers, Greylock Partners, Data Collective, Pitango Venture Capital, and Khosla Ventures. Timeful boasts of many data scientists who previously worked at LinkedIn, including Gloria Lau, indicating that it will be a valuable resource to Google.

Timeful mentioned in a posting that users will experience unique features and have many more available in the Google app. The Timeful app will continue to run, and users will be able to export their data, according to the official statement. However, the startup did mention that “new projects” will be paid greater attention to now.

Timeful is already present on iOS, but the company never released an Android app. Those who want the first-hand experience of the app can try the beta version for Android after it becomes available.