BlackBerry Ltd (NASDAQ:BBRY) (TSE:BB) held its Analyst Day today, and it seems like investors like what they heard. The struggling Canadian company reported a number of new partnerships and expanded services and solutions for enterprise customers.
BlackBerry’s Enterprise Portfolio Launch
Among today’s announcement was the unveiling of BlackBerry’s Enterprise Mobility Management service, Identity & Access, and Communications and Collaboration. As expected, management also showed off BES12.
“Our Enterprise Portfolio, with BES12 at its foundation, does so much more than just manage cross-platform device,” said BlackBerry Global Enterprise Services President John Sims in a statement. “Amongst many other capabilities, the portfolio provides easy and safe access to corporate data, manages an array of employee IDs, and offers new ways to securely and conveniently collaborate with colleagues.”
As part of BlackBerry’s new enterprise offerings, the company partnered with Samsung Electronics Co., Ltd. (LON:BC94) (KRX:005930). BlackBerry will provide a “highly secure mobility solution” for Samsung’s Android devices. Under the strategic partnership, enterprise customers have a new option starting next year. BlackBerry will be offering security that unites BES12 with Samsung’s Galaxy smartphones and tablets.
The company also said that BES12 will manage content across all major mobile platforms and that Vodafone, Rogers, SingTel and many other mobile carriers around the world will be BES12 resellers.
BlackBerry also showed off its WorkLife product, which enables enterprises to add a corporate phone number to employees’ personal devices so that there are two separate phone numbers on the device and the enterprise can pay only for the corporate mobile service and not the employee’s personal service as well.
Other announcements from BlackBerry
The company also showed off what it calls Enterprise Identity. It enables enterprise customers to securely manage cloud-based services and internal apps using just a “single point of entitlement control and audit.”
Other unveilings include VPN Authentication, which provides two-factor authentication for mobile professionals. BlackBerry also showed off BBM Meetings, a collaboration app that allows up to 25 people to attend voice or video conferences through their mobile devices.