In this clip from 1999, Jack Ma delivers a speech to 17 friends in his apartment to introduce Alibaba and lay out his plan to compete with U.S. internet titans. For more, check out “Crocodile in the Yangtze: The Alibaba Story,” premiering on Bloomberg Television Monday Sept. 8 at 9pm EDT.

Alibaba IPO: Jack Ma’s Original Sales Pitch in 1999

Alibaba IPO: Jack Ma's Original Sales Pitch in 1999