Nu Skin Enterprises, Inc. (NYSE:NUS) released the earnings results from its first quarter, posting earnings of $1.05 per share, a 17% increase, on $671.1 million in revenue, a 24% increase. That was enough to beat the estimates of analysts at 94 cents per share in earnings and $656.8 million in revenue.

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Breaking down Nu Skin’s earnings results

The multi-level marketing company reported a 63% increase in revenue in Greater China, which rose to $278.9 million during the quarter. Sales leader count rose 41% in the region, and the number of actives rose 17% year over year. In North Asia, first quarter revenue rose 5% to $195.5 million. The number of sales leaders rose 7%, while the number of actives rose 11%. In the South Asia / Pacific region, revenue grew 6% to $71.2 million. The number of sales leaders rose 27%, and the number of actives increased 17% during the quarter.

Revenue in the Americas rose 6% to $79.9 million. The number of sales leaders increased 17%, while the number of actives increased 10% year over year. In Europe and the Middle Easter, revenue rose 9% year over year to $45.6 million. The number of sales leaders increased 27%, and the number of actives increased 17%.

Nu Skin guides for this year

“While we face a tough comparable in 2014 due to nearly 50 percent top-line growth in 2013, we look forward to the roll-out of our ageLOC TR90 weight management system, as well as the introduction of the ageLOC Tru Face Essence Ultra skin care serum in the Greater China region,” said Nu Skin Enterprises, Inc. (NYSE:NUS) President and CEO Truman Hunt in a statement. “We continue to believe that our focus on innovating in the anti-aging product category will drive growth in consumer demand, as well as interest in Nu Skin’s earnings opportunity.”

Nu Skin Enterprises, Inc. (NYSE:NUS) management noted that it’s only been a few days since they resumed promotional activities in China after the government investigation there. As a result, they said it’s difficult to predict how the business will do. They are currently estimating second quarter revenue of about $700 million and $1.25 per share in earnings.