Companies like PepsiCo, Inc. (NYSE:PEP) spend millions of dollars on their logos, but some iconic logos like Google Inc (NASDAQ:GOOG) and The Coca-Cola Company (NYSE:KO) didn’t cost a single penny and they have remained almost unchanged since they were originally designed. This may well be due to their clever use of colors and the psychology of emotions behind them.
On the other hand, having an elite logo is well worth the cost. Some logos, like Apple Inc. (NASDAQ:AAPL) or Nike Inc (NYSE:NKE), are so powerful they don’t even need word-marks to be recognizable. In fact, psychologists proved that famous logos are so wired into our brains, that at the age of 2 kids can already link a product with its logo in 67% of cases. You can find even more interesting facts about logos and their value in our latest infographic.