Netflix, Inc. (NASDAQ:NFLX) has won the rights to stream a prequel for the popular television show “Breaking Bad.” The company made a joint announcement with Sony Pictures Television about the show, which will be called “Better Call Saul.”
Netflix gets exclusive rights to “Better Call Saul”
Members of Netflix, Inc. (NASDAQ:NFLX)’s streaming video services in Europe and Latin America will have exclusive streaming access to the “Breaking Bad” spinoff shortly after the show airs, starting in 2014. In the U.S. and Canada, the full first season of “Better Call Saul” will be available right after the season finale airs on AMC Networks. This makes Netflix the only streaming television service provider in all of its territories which will have the rights to stream the show.
“Better Call Saul” tells about Saul Goodman’s past
The new show focuses on Saul Goodman, a lawyer from “Breaking Bad,” in the time before he started working as Walter White’s lawyer. He took on a variety of cases. White is a chemistry teacher in “Breaking Bad” who was diagnosed with terminal cancer and turns to making methamphetamines, eventually becoming a drug lord.
“Breaking Bad” quickly became one of the most popular shows on television. According to Ted Sarandos, chief content officer of Netflix, Inc. (NASDAQ:NFLX), the show was very popular with subscribers of their service all around the globe. He said in a statement that the spinoff of the show “promises to continue its tradition of powerful storytelling.”
Netflix focuses on content
Today’s announcement is one of many Netflix has made over the last year or so. The company has been focused on signing exclusive content in an attempt to make its services more attractive than those of its competitors. As a result, the company has recorded meaningful growth, and its share price has more than tripled over the past year.