Facebook Inc (NASDAQ:FB) announced that the latest redesigned pages for Facebook profile of brands, businesses and public figures will be featured on its Android application. This new design of the business page is similar to the business listings of Yelp.
The important information related to business like contact details and location are provided on the top of the page. The visitors are also given options to hit “like” if they do, to write a small feedback or to check-in the location.
Before launching on Android, Facebook Inc (NASDAQ:FB) has already launched its new mobile pages on iOS and mobile web a few weeks earlier. The social networking giant proved to be successful in its experiment and the pages will attract 751 million users using Facebook to visit a local business’ Facebook Page for one reason or another.
There is a greater facility of switching between the public and admin views via their handheld devices. Additionally, Facebook has come up with the new layout for corporate pages including central brand page along with local business pages.
The upgrades made by Facebook Inc (NASDAQ:FB) can be accessed very easily on iOS and Android. The admin need not to put extra effort and have to just complete and keep updated their web version page.
What Users Will Like
The good features, which this new update has, are:
- The apps are easy and very user friendly and give the user a better feel.
- As discussed above, the user gets the options of liking the page or they can get more by clicking the tab in which there are options like sharing, sending a message, copying the page’s link, or reporting the page.
- The information is integrated with a map, which enables the user to find out the business location along with other features like address, distance from the user’s mobile location, and hours of operation, price range etc.
- The important posts can be pinned up on Timeline in the desk top version and will be seen in front and center when accessed through mobile devices.
The idea behind the update as cited by the social networking giant is that people are more interested in deriving useful information about the local business rather than interacting with the content of the page.
Facebook Inc (NASDAQ:FB) at present has kept local search as a top priority in its list. The company is in talks with Waze to acquire it for $1 billion.
If the deal becomes successful, Facebook Inc (NASDAQ:FB) will get more access to the search market.