Samsung Electronics Co., Ltd. (LON:BC94) (KRX:005930) is whipping tech enthusiasts into a frenzy as it continues its viral marketing campaign ahead of the launch of the Samsung Galaxy S4 this week. After posting a silhouette of the Galaxy S4 on Twitter yesterday, the firm’s attention was turned to Times Square today where dancer sin its employ promoted the new handset.

Samsung Galaxy S4 ads n Times Square

The South Korean electronics giant posted a picture of a dance crew in New York’s Times Square with the instruction “be ready 4 #TheNextGalaxy.” We surely will be, given the repeated warnings from The Samsung Electronics Co., Ltd. (LON:BC94) (KRX:005930). The extended pre-release viral marketing campaign might be tiresome to some observers.

The dance crew, dressed in white shoes and suits with the number four printed on the back, appear to have performed in New York earlier today. The group assembled in front of a black box topped by an “unpacked” sign. Removing the device from the box has been the center of the company’s ad campaign thus far.

The Samsung Electronics Co., Ltd. (LON:BC94) (KRX:005930) viral marketing campaign is driving fans into a frenzy as they try to figure out what the Galaxy S4 will look like and what features it will include. Today’s dance troupe won’t cause as much speculation as yesterday’s picture, or the ad campaign the company has been teasing bit by bit.

The Samsung Galaxy S4 viral marketing campaign has been accompanied at all times by a steady stream of rumors about the S4. A common rumor suggests that the Galaxy S4 will incorporate eye tracking technology that will allow users to scroll through web pages and select options using only the movement of their eyes. We’ll find out the truth of this and more in the days ahead.

SSamsung Electronics Co., Ltd. (LON:BC94) (KRX:005930) seems confident that the Galaxy S4 can be a real Apple killer. The firm’s last smart phone, the S3, was the first to come near the Apple Inc. (NASDAQ:AAPL) iPhone in terms of sales, the Galaxy S4 might confirm the company as the most important in the smart phone world.

The Samsung Galaxy S4 is bound to be a great smart phone, and its bound to be extremely popular, but the slew of marketing events employed before the launch may be a little much. Samsung Electronics Co., Ltd. (LON:BC94) (KRX:005930) better impress when it launches the Galaxy S4 on Thursday.