Dan Ariely, James B. Duke Professor of Psychology & Behavioral Economics, and author of two best-sellers, Predictably Irrational: The Hidden Forces That Shape Our Decisions and The Upside of Irrationality: The Unexpected Benefits of Defying Logic at Work and at Home, talks about the psychology behind why we do not like to pay.
During this session, you will learn:
- why paying with cash for a nice dinner feels worse than paying with a credit card
- how AOL underestimated internet usage with a change in pricing structure
- how to get maximum enjoyment from your vacation
The video is embedded below: