On Wednesday, we reported that Apple Inc. (NASDAQ:AAPL) lost their rights to trademark the iPhone in Brazil. Instead, the courts ruled in favor of local-based company, Gradiente Electronica, who had acquired the rights back in 2000.  On Thursday, the Cupertino-based company decided to strike back.


According to Reuters, Apple Inc. (NASDAQ:AAPL) challenged Gradiente Electronics to show how they made proper use of the trademark within the next sixty days. This is a chance for Gradiente Electronics to prove to Apple they are using the trademark between January 2008 and January 2013.  It’s important to note that although Gradiente Electronics didn’t have the authorization to use the trademark until 2008, the company didn’t start using it until last December. This was around the same time they started to sell Android smartphones.

Apple Inc. (NASDAQ:AAPL) decided to make the case with INPI, but they still have the right to make a settlement outside of court. Neither Apple Inc. (NASDAQ:AAPL) nor Gradient have released official statements regarding the matter.  A representative for INPI did state that Apple could take the case out of court and make a settlement.

In other Apple news, the Cupertino-based company seeks to launch a new patent that would completely eliminate bad photos. The specific patent is dubbed “Image Capturing Device Having Continuous Image Capture”. It is supposedly designed to  capture the images you take on your smartphone and process the sequence of quick capture images of the same shot. Essentially, this patent would help you pick the best image based on key factors such as light and exposure time.  The patent would automatically select the best image based on quality.

If the aforementioned patent makes it to an upcoming iPhone, this could change the way people think of iPhones, Apple Inc. (NASDAQ:AAPL) products, and photography as a whole. Apple Inc. (NASDAQ:AAPL) fans have something to potentially look forward to.