Google Inc (NASDAQ:GOOG) and, Inc. (NASDAQ:AMZN) are expected to escalate their rivalry in 2013 through the development of a number of products that pit the two companies against each other head to head. Amazon and Google Inc (NASDAQ:GOOG) have slowly begun encroaching on each other’s territory in recent years, but next year is likely going to be the year we’ll see these two companies stop playing nice.

Google and Amazon

According to Reuters, the rivalries will now expand to online advertising, cloud computing, mobile gadgets, and even retail, putting an end to the last few areas of cooperation the two companies have had in the past.

Decades ago, Inc. (NASDAQ:AMZN) CEO Jeff Bezos learned about one of Google Inc (NASDAQ:GOOG)’s newest projects which would significantly step on his company’s toes. That’s when Google began to scan in old book catalogs and then offer electronic, searchable versions of those books online. Bezos decided right then and there that Amazon should start scanning books and offering digital, searchable sections of books as well.

More recently, Inc. (NASDAQ:AMZN) created its own Android operating system for its Kindle Fire tablet, which stripped all of Google Inc (NASDAQ:GOOG)’s monetization efforts and replaced them with Amazon’s own. Also Google’s recent Motorola Mobility acquisition will enable it to expand into the mobile devices world in 2013. In addition Google’s Compute Engine will put the company up against Amazon’s E2 platform while Amazon takes on Google’s major advertising division with its new automated real-time advertising bidding platform.

The confrontations between the two companies certainly seem to be adding up, so it should be an action-packed year for the two companies as they try to expand their turf