Google Inc (NASDAQ:GOOG) face a new opponent in its battle over the way it deals with user's privacy. Former employees of the search behemoth have launched a plug in for the firm's browser chrome that blocks tracking attempts by Google and other internet services that track users browsing. The employees involved have started a company with its chief URL at Disconnect.me that supplies the plugin at no charge. The aim of the software is to stop the infringement on users privacy that has many rattled.
The service blocks tracking from Google, Facebook, Twitter, Digg, and Yahoo. A spokesperson said the company was hoping to add more websites to the list in the future. The company managed to collect $600,000 from venture capital last year and attracts over 400,000 weekly users. The operators are abundantly clear that their service does not track users in any way and is not a proxy allowing them to collect the information Google would otherwise receive. The service is certainly one to watch as users become more aware of their security relationships with the websites and services they use.
The company continues to face a barrage of complaint in relation to its practice and if their attitude continues it may be only a matter of time before this has a real impact on the company's value. People are becoming increasingly skeptical of the web giant's "Don't Be Evil" slogan which it says is its first rule of operation. The push back against the company's constant privacy problems will require a change of image by the company if it wants to keep any of the good will it has accumulated in the past decade as the web's most popular search provider.