New study reveals the states most interested in investing in real estate
- Ohio is state the most interested in investing in real estate, according to Google searches, with 4,196 monthly searches for terms related to real estate investment per 100,000 residents.
- Pennsylvania ranks second, with 3,782 monthly searches for terms related to real estate investment, whileFlorida ranks third.
- Alaska, Hawaii, and South Dakota are the states searching the least for real estate investments.
The study, conducted by real estate site TNRealEstate, examined the 50 states based on a review of over 50 online search terms frequently used by people seeking to invest in real estate, to establish which states are the most interested in real estate investments over the past 12 months.
Top 10 States Most Interested In Investing In Real Estate
The research revealed that Ohio ranks highest, with the greatest percentage of its population interested in investing in real estate.
The top five most Googled real estate investment search terms in Ohio are ‘realtor,’ ‘houses for sale near me,’ ‘homes for rent,’ ‘mortgage rates,’ and ‘homes for sale.’
Within the state, Ohio residents search for words associated with real estate investment an average of 4,196 times a month per 100,000 people, placing Ohio firmly in the top spot.
Pennsylvania ranked as the second state wanting to invest in real estate, with the highest search volume in the country for the term ‘houses for sale near me’. When it comes to real estate, Pennsylvania offers a wide range of options, from rural farmhouses to urban lofts, and residents search for real estate related terms an average of 3,782 times a month per 100,000 residents.
Florida ranks as the third most interested state in real estate investment, with 3,524 average monthly searches for investment-related keywords per 100,000 people. Residents of the Sunshine State have the highest search levels in the country for terms such as ‘apartments for sale’ and ‘duplexes for sale.’
Ranking in fourth place is Michigan. Michigan’s residents search for investment-related keywords approximately 3,507 times a month per 100,000 people, followed by Delaware in fifth place, with 3,498 monthly searches.
The top ten states most interested in real estate investment are rounded out by Indiana ranking in sixth place, Wisconsin in seventh, followed by Connecticut, Illinois, and North Carolina in eighth, ninth, and tenth, respectively.
| Rank | State | Average monthly search volume per 100k |
| 1 | Ohio | 4,196 |
| 2 | Pennsylvania | 3,782 |
| 3 | Florida | 3,524 |
| 4 | Michigan | 3,507 |
| 5 | Delaware | 3,498 |
| 6 | Indiana | 3,474 |
| 7 | Wisconsin | 3,468 |
| 8 | Connecticut | 3,459 |
| 9 | Illinois | 3,405 |
| 10 | North Carolina | 3,403 |
Top 10 States Least Interested In Investing In Real Estate
In contrast, Alaska ranks as the state with the fewest people looking to invest in real estate, with the lowest average monthly searches of 1,381 per 100,000 people. Real estate in Alaska offers many unique opportunities and challenges due to the state’s remote location and harsh climate, which may contribute to the state’s low ranking in the study.
Hawaii features as the second state least interested in real estate investment, according to the study. With 1,747 average monthly searches for real estate investment keywords, Hawaii’s residents search for the terms ‘for sale by owner,’ ‘realtors near me,’ and ‘luxury homes for sale’ the least in the country.
The study found that South Dakota ranks as the third state least interested in investing in real estate. Within the state, South Dakota residents search for keywords associated with real estate investment an average of 1,777 times a month per 100,000 people.
Oklahoma ranks in fourth place, with 1,979 average monthly searches per 100,000 people, while North Dakota rounds out the top five, with 2,058.
The top ten states least interested in real estate investment are rounded out by New Mexico ranking in sixth place, Utah in seventh, followed by Montana, Nebraska, and Mississippi in eighth, ninth, and tenth, respectively.
A spokesperson for TNRealEstate commented on the study: “Investing in real estate is a popular wealth-building strategy for many individuals and can have multiple benefits, such as cash flow from rental income, property appreciation, portfolio diversification, and tax advantages.”
“This study offers an interesting insight into where real estate investment is most prominent in the country, with Ohio surprisingly taking the crown. Known for its diverse geography, rich history, and vibrant economy, Ohio is a real estate underdog state with plenty to offer, making it a fantastic place to invest.”
| Rank | State | Average monthly search volume per 100k |
| 1 | Alaska | 1,381 |
| 2 | Hawaii | 1,747 |
| 3 | South Dakota | 1,777 |
| 4 | Oklahoma | 1,979 |
| 5 | North Dakota | 2,058 |
| 6 | New Mexico | 2,103 |
| 7 | Utah | 2,186 |
| 8 | Montana | 2,205 |
| 9 | Nebraska | 2,250 |
