The NFT Influencers With The Biggest Social Media Followings And Their Earnings

Published on

GaryVee is the world’s favourite NFT influencer, earning $56,400 per Instagram post, new research reveals.

The research, from Traders of Crypto, has analysed the top NFT influencers across YouTube, TikTok, Instagram and Twitter, to reveal which influencers have the biggest following on each platform and their Instagram earnings per post. 

Get The Full Walter Schloss Series in PDF

Get the entire 10-part series on Walter Schloss in PDF. Save it to your desktop, read it on your tablet, or email to your colleagues.

Q1 2022 hedge fund letters, conferences and more

The Most Influential NFT Influencers

Rank Influencer TikTok Followers Twitter Followers Instagram Followers Instagram Earnings per Post YouTube Subscribers Influence Score /10
1 GaryVee 13.6 million 3 million 9.9 million $56,400 3.8 million 10.00
2 EllioTrades - 734,200 504,000 $2,900 588,000 6.98
3 Farokh 72,600 288,600 235,000 $1,300 - 6.46
4 CryptoPunks 30,100 223,300 251,000 $1,400 - 6.04
5 BoredApeYC - 944,200 677,000 $3,800 122,000 4.79
6 Josie Bellini - 33,200 4,041 $22.91 1,260 4.17
7 Pranksy - 419,700 23,900 $135.10 - 3.96
8 Artchick - 158,300 4,071 $22.94 - 3.54
9 Crypto Baristas 15 12,600 1,849 $10.53 - 3.44
10 gmoney.eth - 259,800 1,041 $5.88 313,000 3.02

GaryVee (otherwise known as Gary Vaynerchuck) is the world’s favourite  NFT influencer, having the biggest following across all four platforms. Vaynerchuck has accounts across all social media platforms, including 13.6 million TikTok followers. He also earns a whopping $56,400 per Instagram post, giving GaryVee an exceptional score of 10/10 for NFT influence.

Elliot AKA EllioTrades followed in second place with an NFT influence score of 6.98/10. EllioTrades has 734,200 Twitter followers and earns $2,900 per Instagram post. . EllioTrades however does not have a TikTok presence, therefore contributing to his second place.

Farokh has the third-best NFT influence, with a score of 6.46/10. Farokh has active accounts on all platforms but YouTube. Farokh has amassed a total follower count of over half a million across Instagram, TikTok, and Twitter, including 288,600 Twitter followers.

Two of the top ten NFT influencers are female, with Josie Bellini ranking in sixth place and Artchick ranking in eighth place. Josie is a pioneering artist and designer who has been creating cryptoart since 2017, whereas Artchick is known for calling attention to female creators, collectors, and crypto-comrades.

NFT Influencers

Further Findings

  • The Bored Ape Yacht Club is the second highest earning NFT influencer, earnign $3,800 per Instagram post. The Bored Ape Yacht Club is also the second biggest influencer on Twitter and Instagram, with 944,200 Twitter followers and 677,000 Instagram followers. These accounts promote the Bored Ape mobile game, competitions and giveaways, and the launching of new merch.
  • Max Maher is the second biggest NFT influencer on YouTube with 883,000 subscribers. Max focuses his content on cryptocurrencies, investing, and business, and has several playlists set up to discuss such topics.
  • Cryptocomix is the second most influential NFT TikToker, with 217,100 followers. Cryptocomix promotes trends and investment ideas in the NFT and crypto space. A lot of content surrounds the best and worst NFTs to buy, crypto investment tips, and a sprinkle of memes.