Seismic Acquires Lessonly, Delivering to Customers the World’s Most Powerful, Comprehensive Sales Enablement Platform

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In conjunction with the acquisition, Seismic closed a $170 million Series G funding round; Seismic now valued at approximately $3 billion

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Seismic Acquires Lessonly

SAN DIEGO (August 16, 2021) — Seismic, the global leader in sales enablement, today announced it has acquired Lessonly, the training, coaching, and enablement solution, to deliver the world’s most powerful and comprehensive sales enablement platform. In conjunction with this acquisition, Seismic also announced the close of its Series G funding round of $170 million, with participation from Permira, JMI Equity, Lightspeed Venture Partners, Jackson Square Ventures, Ameriprise, and funds and accounts advised by T. Rowe Price Associates, Inc. The latest funding brings Seismic’s valuation to $3 billion and will be used to continue expanding Seismic’s platform, R&D, and global footprint.

With the acquisition of Lessonly, the Seismic platform now provides a seamless seller experience where sellers can quickly and easily access sales and marketing content alongside learning programs, practice scenarios, and coaching plans in one central location. This combined solution will play an instrumental role enabling teams to increase productivity, consistently beat quota, and build long-lasting relationships with customers.

“Over the past few years, Lessonly has become a close strategic partner and we have forged strong ties across our teams, complementary capabilities, and joint customers,” said Doug Winter, co-founder and CEO, Seismic. “Together, we are a stronger and smarter sales enablement platform — the only one that gives sales leaders the confidence they’ll hit their numbers, and ensures all sellers are able to engage with customers in the most effective way possible throughout their buyers’ journeys.”

Along with a unified seller experience, leaders can take advantage of the new combined data and analytics capabilities to track lesson usage, analyze training trends, and identify the content leveraged by top performers to close the most deals.

Comment From Lessonly CEO

“We are delighted to join Seismic,” said Max Yoder, CEO, Lessonly, and author of Do Better Work. “During the past decade at Lessonly, we have focused on building a training, coaching, and enablement solution that brings out the very best in people and helps them deliver inspired work. In partnership with Seismic, we look forward to transforming the entire enablement industry. Our respective teams and customers are going to see big gains as a result of this deal, as will the city of Indianapolis.”

More than 1,200 companies rely on Lessonly to deliver meaningful training, coaching and enablement. Lessonly is highly regarded by industry analysts and customers, and was recently named a Leader in several G2 Grid Reports for Summer 2021, including Sales Training and Onboarding, Sales Coaching, Corporate Learning Management Systems, and Course Authoring Software. Since its founding in 2012, the Indianapolis-based company has served nearly four million learners worldwide.

For more information about Seismic’s acquisition of Lessonly, visit Seismic’s Blog.

About Seismic

Seismic is the global leader in enablement, helping make sales teams better by becoming more productive and engaging with buyers in a compelling way. Seismic’s platform provides continuous guidance to improve behavior, content, and skills to win more deals and deliver better experiences. Nearly 2,000 organizations including IBM and American Express have made Seismic their enablement platform of choice. Seismic integrates with business-critical platforms including Microsoft, Salesforce, Google and Adobe. Seismic is headquartered in San Diego, with offices across North America, Europe, and Australia.

To learn more, visit and follow us on LinkedIn, Twitter and Instagram.

About Lessonly

Lessonly is a powerfully simple training, coaching, and enablement solution that helps teams ramp faster, deliver effective feedback, and continuously improve. Lessonly is currently empowering nearly four million learners at more than 1,200 leading companies including Scholastic, Jostens, and U.S. Cellular to share knowledge, develop skills, and reinforce best practices. The results? Higher NPS scores, more deals closed, and a superior customer experience. To learn more about Lessonly, visit