Netflix, Inc. (NASDAQ:NFLX) has sealed a deal with Warner Bros. Television Group, a subsidiary of Time Warner Inc. (NYSE:TWX), for some exclusive online content. The deal makes Netflix the exclusive online home for a number of Warner Bros. television dramas like “Political Animals,” “The West Wing,” “Revolution” and others.
Netflix, Inc. (NASDAQ:NFLX) reports that it will also pick up Kevin Bacon’s new series “The Following,” which will premiere on FOX this month. The deal comes about a month after Netflix signed a deal with The Walt Disney Company (NYSE:DIS) for exclusive online access to the company’s first-run films.
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This new deal currently covers eight shows produced by Warner Bros., although there is a possibility that it will be expanded to include future shows produced by the company. No details on how much this deal will cost Netflix have been released. Netflix, Inc. (NASDAQ:NFLX) also partnered with Warner Bros. late last year to bring a number of the most popular U.S. television shows to Ireland and the U.K.
The deal comes as Netflix and other online streaming video services all fight for exclusive rights to popular content as they battle to stay alive. Netflix is even launching its own television shows in efforts to compete with cable television and other streaming rivals like Hulu Plus, Amazon.com, Inc. (NASDAQ:AMZN)’s Amazon Prime and others. Netflix’s current productions include “Lilyhammer” and “House of Cards,” which is set to premiere on Netflix in February.
Shares of Netflix, Inc. (NASDAQ:NFLX) are already responding to the news of the deal with Warner Bros. this morning. They’re up more than 3 percent in early morning trades in New York.