Meet the Sector Disruptors

Meet the Sector Disruptors


  • Equity sectors themselves have rarely changed, but the composition of companies within each sector evolves over time as we transition from one economic era to the next
  • We believe that we are in the early stages of a period of significant disruption, given rapid advancements in technology and changing demographics and consumer preferences
  • Rather than waiting for traditional sector funds to evolve to these new paradigms, investors can potentially pre-empt these changes by targeting Sector Disruptors: thematic ETFs investing in companies that are well-positioned to be a step ahead of the status quo by developing transformational technologies or catering to a rising consumer base

From the outside, equity sectors have been relatively consistent over time. While the economy evolves, Consumer Discretionary companies are always there to help us spend our disposable income. Energy firms are always there to fuel our vehicles to get us from point A to point B. In fact, in recent history, there has only been one major change to the Global Industry Classification Standard (GICS), which was to break out Real Estate as a distinct sector from Financials in 2016.1 As we discussed in our CIO Insights: Sector Investing and Correlations, the constancy of sectors over time can be valuable to investors looking to manage macro-level risks and correlations.

Yet within each sector, change is unending. As powerful structural themes emerge, one era gives way to the next, and former sector bellwethers are often left behind. The desktop computer giants of the 1990’s, like Dell and Compaq, were ultimately replaced by the mobile device makers and social media companies of the 2010’s, like Apple and Facebook. This is part of natural economic Darwinism. Comparing major sector indexes to their compositions 18 years ago shows just how much sectors can organically change over time. The 2016 composition of the sector indexes referenced in the graph below bear little resemblance to their 1998 iterations, with each sharing nearly half or less in overlap to their older selves.

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Sector Overlap 1998 to 2016

While turnover at the sector level occurs naturally over time, we believe we are in the early stages of a major period of sector-level disruption, given rapid advancements in technology and changing consumer preferences. Falling computing costs, the rise of artificial intelligence, and greater connectivity are dramatically changing how companies operate, and the products that they sell. Similarly powerful themes are stemming from changing consumer habits, as a new generation of spenders reach peak earning years, yet spend their money differently than generations before them. As a result of these emerging themes, the sector bellwethers of today look increasingly at risk of being replaced by companies positioning for the next paradigm.

Meet the Sector Disruptors

While many investors may be looking to potentially benefit from these paradigm shifts, we believe traditional sector funds are ill-equipped to help investors do so. The traditional sectors tend to favor the winners of the past, tilting exposure to the firms that have already successfully capitalized on a specific economic paradigm.  As the powerful macro-level themes mentioned above begin to accelerate, a new set of companies are likely to eventually rise to the top of each sector. Rather than waiting for traditional sector funds to cycle out of the old guard of companies in favor of new leaders, we believe investors can potentially pre-empt these changes by targeting Sector Disruptors: thematic ETFs that invest in companies that are well-positioned to be a step ahead of the status quo in developing revolutionary technologies or catering to a rising consumer base.

Related ETFs

MILN: The Global X Millennials Thematic ETF seeks to invest in companies that have a high likelihood of benefiting from the rising spending power and unique preferences of the U.S. Millennial generation.

LIT: The Global X Lithium & Battery Tech ETF invests in the full lithium cycle, from mining and refining the metal, through battery production.

FINX: The Global X FinTech ETF seeks to invest in companies on the leading edge of the emerging financial technology sector, which encompasses a range of innovations helping to transform established industries like insurance, investing, fundraising, and third-party lending through unique mobile and digital solutions.

BFIT: The Global X Health & Wellness Thematic ETF seeks to harness the effects of changing consumer lifestyles by investing in companies geared toward promoting physical activity and well-being.

BOTZ: The Global X Robotics & Artificial Intelligence ETF seeks to invest in companies that potentially stand to benefit from increased adoption and utilization of robotics and artificial intelligence (AI), including those involved with industrial robotics and automation, non-industrial robots, and autonomous vehicles.

SNSR: The Global X Internet of Things ETF seeks to invest in companies that stand to potentially benefit from the broader adoption of the Internet of Things (IoT). This includes the development and manufacturing of semiconductors and sensors, integrated products and solutions, and applications serving smart grids, smart homes, connected cars, and the industrial internet.

SOCL: The Global X Social Media ETF provides investors access to Social Media companies around the world.

1. MSCI, “S&P Down Jones Indices and MSCI announce Further Revisions to the Global Industry Classification Standard (GICS®) Structure in 2016,” Nov 2, 2015.
Investing involves risk, including the possible loss of principal. International investments may involve risk of capital loss from unfavorable fluctuation in currency values, from differences in generally accepted accounting principles or from economic or political instability in other nations. Emerging markets involve heightened risks related to the same factors as well as increased volatility and lower trading volume. Narrowly focused investments may be subject to higher volatility. There are additional risks associated with investing in lithium and the lithium mining industry.
SOCL invests in securities of companies engaged in the social media industry. The risks related to investing in such companies include disruption in service caused by hardware or software failure; interruptions or delays in service by third-parties; security breaches involving certain private, sensitive, proprietary and confidential information managed and transmitted by social media companies; and privacy concerns and laws, evolving Internet regulation and other foreign or domestic regulations that may limit or otherwise affect the operations of such companies. The business models employed by the companies in the social media industry may not prove to be successful.
FINX, SNSR, BOTZ and MILN invest in securities of companies engaged in Information Technology which can be affected by rapid product obsolescence, and intense industry competition.
The investable universe of companies in which FINX, SNSR, BOTZ, BFIT, MILN may invest may be limited. LIT, FINX, SNSR, BOTZ, BFIT, MILN and SOCL are non-diversified.
Carefully consider the Funds’ investment objectives, risk factors, charges, and expenses before investing. This and additional information can be found in the Funds’ summary or full prospectus, which may be obtained by calling 1-888-GX-FUND-1 (1.888.493.8631), or by visiting Please read the prospectus carefully before investing.
Solactive Indexes and INDXX Indexes have been licensed by Solactive AG and Indxx respectively, for use by Global X Management Company, LLC. Global X Funds are not sponsored, endorsed, issued, sold, or promoted by Solactive AG or INDXX, nor do these companies make any representations regarding the advisability of investing in the Global X Funds.
Global X Management Company, LLC serves as an advisor to the Global X Funds. The Funds are distributed by SEI Investments Distribution Co., which is not affiliated with Global X Management Company, LLC.
Shares of ETFs are bought and sold at market price (not NAV) and are not individually redeemed from the Fund. Brokerage commissions will reduce returns. This information is not intended to be individual or personalized investment or tax advice and should not be used for trading purposes. Please consult a financial advisor or tax professional for more information regarding your investment and/or tax situation.

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