Leading digital asset exchange Kraken introduced ‘Embed’, a new turnkey-ready crypto solution that enables banks and other financial platforms to offer cryptocurrency services like buying, selling, and storage.
Kraken Embed connects institutions with Kraken’s backend crypto infrastructure, allowing these platforms to benefit from the exchange’s regulatory compliance, deep liquidity, and 300+ token offerings.
Kraken Embed: Explained
At its core, Kraken Embed is a Crypto-as-a-Service (CaaS) solution, providing crypto access for banks and financial enterprises for their users. With a plug-and-play model, Embed can be integrated into institutional platforms within weeks, minimizing long deployment periods and in-house development.
Additionally, companies that use the Embed CaaS solution are backed by Kraken’s regulated crypto trading infrastructure. This includes Kraken’s crypto licenses, its reliable trading network, and future new token launches.
Kraken targets Europe with bunq as first Embed partner
bunq, one of the fastest-growing digital banks in Europe, recently integrated Embed to give its users neobank crypto trading services within its secure mobile interface. This shows a real-world use case of Kraken Embed for banks.
The Kraken bunq partnership aligns with the exchange’s expansion plans into European markets. Following better crypto guidelines with the Markets in Crypto-Assets (MiCA) framework, the EU has become a popular region for providing new digital asset offerings.
Kraken Embed’s revolutionary institutional benefits
Here’s why Kraken Embed offers a strong value proposition for institutions entering the crypto market.
Ready-made regulatory compliance
Many institutions hesitate to offer crypto services to their clients due to changing regulations in digital asset markets. However, Kraken’s regulated crypto trading solution in Embed helps banks, FinTechs, and other enterprises overcome the constant crypto regulatory uncertainties.
Knowing that Kraken has already addressed global regulatory challenges, institutions can safely launch crypto services to meet the rising demand for digital asset trading.
Deep market liquidity and industry experience
Kraken Crypto-as-a-Service partners gain access to deep liquidity across the top cryptocurrencies from multiple blockchains. As a result, Kraken Embed for banks and other platforms lets them offer lower spreads and a more stable trading experience on over 300 tokens.
With over a decade in the crypto industry, Kraken can provide institutional collaborators with more extensive insights into the digital asset economy than newer FinTech crypto solutions and exchanges.
Streamlined crypto trading infrastructure
Before Kraken Embed and other CaaS solutions, companies seeking crypto trading services had to rely on outsourcing software teams or expensive in-house development to launch. With Embed, they can easily integrate Kraken’s proven trading system within their own front-end applications.
Opportunities with MiCA and other global regulations
Introduced in 2023, the MiCA regulation in Europe aims to unify crypto policies across the EU. The framework supports crypto exchanges like Kraken, which already meet legal standards and are paving the way for further digital asset institutional access.
Outside Europe, nations like the United States are also clarifying crypto policies. In the third US SEC crypto roundtable, SEC chairman Paul Atkins lauded Task Force Head Hester Pierce for his initiatives in developing a rational regulatory framework in crypto asset markets.
Rising crypto confidence in financial markets
The push toward institutional crypto adoption continues to grow, with banks and financial companies steadily supporting more digital asset services. For instance, the new digital payments platform Lynq encourages institutional crypto acceptance with its streamlined digital asset services.
Following this movement, Kraken Embed will accommodate other financial enterprises as more platforms will look to offer cryptocurrency products within their ecosystems.
Kraken executive explains Embed’s institutional impact
Brett McLain, Head of Payments and Blockchain at Kraken, explained the value of Kraken Embed for financial companies seeking trusted crypto solutions. From a press release, the Kraken executive said:
“Through Embed, Kraken is extending its deep expertise to institutions seeking a reliable, compliant and frictionless entry point into crypto.”
Conclusion: Setting the bar with Kraken Embed
Kraken Embed’s timely entrance in a fast-moving industry already gives the crypto exchange company a significant first-mover advantage. As cryptocurrency adoption becomes more mainstream, Kraken has set the standard for a trusted and reliable CaaS solution.
Institutions using Kraken Embed can focus on their brand and customer experience, while Kraken provides the backend infrastructure to support users’ growing crypto needs.
