Too Early To Guess At Apple Car Suppliers: Analyst

Too Early To Guess At Apple Car Suppliers: Analyst
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Shares of potential suppliers for the rumored Apple car skyrocketed last week after Reuters reported that the iPhone maker was working on a self-driving car. But not so fast, says one analyst who has a strong track record of predicting Apple products.

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No way to predict Apple car suppliers

Ming-Chi Kuo of TFI Securities wrote in a report over the weekend that it's simply too early to be speculating about which companies will be suppliers for the Apple car. He said that the soaring stock prices do not actually represent Apple car suppliers.

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He also said that since autonomous car specs are still evolving, it's simply too soon to talk about the vehicle's specs. Given his reputation of following Apple's supply chain and using his knowledge to predict its products accurately, it seems clear that Kuo isn't picking up anything obvious from the supply chain yet.

Apple car might not be competitive

He also said investors were "too bullish" on the rumor about the Apple car. Kuo warned that Apple could be too far behind in artificial intelligence to be able to launch an autonomous vehicle that's competitive in the market.

He said if Apple wants its car to succeed, the primary factor will be big data and artificial intelligence rather than hardware. One of Kuo's biggest concerns about the vehicle is that current autonomous car brands will have "accumulated at least five years of big data and be conducive to deep learning/ AI when it is launched.

"How does Apple, a latecomer, overcome this lagging gap?" he wrote.  

Car may not arrive for several more years

Additionally, Kuo said he wouldn't be surprised if Apple's autonomous car doesn't launch until at least 2028. One recent report put the launch as early as next September, although Reuters reported that Apple could start producing its vehicle as early as 2024. The earliest Kuo thinks the Apple car could launch is 2025.

He said his latest survey suggests that the development schedule for the Apple car is still unclear. According to Kuo, if Apple starts developing the vehicle this year and "everything goes well," it will be launched in 2025 to 2027 at the earliest. However, due to changes in the EV and autonomous vehicle market and Apple's own high-quality standards, Kuo wouldn't be surprised if the company delayed the launch to at least 2028.

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Michelle Jones is editor-in-chief for and has been with the site since 2012. Previously, she was a television news producer for eight years. She produced the morning news programs for the NBC affiliates in Evansville, Indiana and Huntsville, Alabama and spent a short time at the CBS affiliate in Huntsville. She has experience as a writer and public relations expert for a wide variety of businesses. Email her at
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