Business executives cite ‘greater digital agility’ as the greatest opportunity for survival. At what cost?
- The Economist Intelligence Unit’s third Global Business Barometer shows executive sentiment about the three-month outlook for the global economy rose to -16.8 from -27.7 in May (out of a range of -50 to +50)
- Technology firms have a higher propensity than the rest of the field to assert spending increases
- "Greater digital agility" was cited by executives as the chief opportunity for companies to become more resilient, while strategic planning and business continuity sit lower down the list
Greater Digital Agility And The Economic Recovery
Economic recoveries from crises such as the covid-19 pandemic come in many shapes. The hope everywhere is always that they will be V-shaped, but U shapes are the next best thing. A volatile W and the dreaded L are worst-case scenarios. The latest Global Business Barometer, based on a survey and analysis conducted by The Economist Intelligence Unit and supported by SAS, shows that as of late June the possibility of U-shaped recovery remains possible.
Tech spending up:
Technology firms had a higher than average propensity than to assert spending increases, an attitude which is promising for hopes of a U-shaped recovery.
Digital agility voted biggest opportunity:
Out of all of the ways for companies to become more resilient, "greater digital agility" was cited by 50.1% of respondents as being the biggest opportunity. That was followed by “better customer experience” at 45.0% and “more innovative offerings” at 42.0%. It could be seen as worrying to find strategic planning and business continuity somewhat lower down the list. A global pandemic was not an unknown risk prior to covid-19, yet few seemed prepared. This often resulted in a scramble for ad hoc solutions—digital being chief among them—rather than a methodical, step-by-step response.
Ticking closer to positive:
The overall barometer reading for the global economy reached -16.8, the closest it has been to positive territory yet. Respondents in Latin America and Asia Pacific led the way, with +18.5 and +4.0 point improvements respectively. Sentiment about the global and regional economies in North America barely budged from the previous barometer, rising by +1.5 and +0.2 points, making it the most pessimistic on both accounts.
China, the first economy to turn positive:
The three-month outlook for the Chinese economy among China-based executives tipped into “somewhat better” in June, though only just, at +2.0. This still makes it the first economy to do so since the GBB began in April. The change in sentiment is in stark contrast to the previous GBB when the outlook soured by -21.9, by far the most among the twelve main economies surveyed.
The road, less travelled:
Only 8.1% of respondents in the June GBB survey “strongly agree” that their country is ready to open and only 6.7% “strongly agree” that their company is ready to return to operating as it had done before the pandemic. Those figures are chilling whether you read them as recognition of the scale and scope of the problem or an indictment of global or country-level responses to covid-19 (or some combination of the two). Before barometer scores can improve, more leaders and policymakers around the world will need to demonstrate to everyone that they can be more effective in containing the virus.
About the research
The Global Business Barometer gauges sentiment towards current events and financial market uncertainty and explores how businesses are coping today and planning for the future.
About The Economist Intelligence Unit
The Economist Intelligence Unit is the thought leadership, research and analysis division of The Economist Group and the world leader in global business intelligence for executives. We uncover novel and forward-looking perspectives with access to over 650 expert analysts and editors across 200 countries worldwide. More information can be found on www.eiuperspectives.economist.com. Follow us on Twitter, LinkedIn and Facebook.
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