From NFTs To Cotton: Research Reveals The Investments With The Biggest Surge In Interest In 2022

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With a whopping 268.64% increase in interest, it is clear that NFTs have been a revolutionary way to collect art and invest your money in 2022

A study by Forex Suggest analysed which investments received the most Google searches globally, to reveal which investments have seen their popularity surge the most in 2022 and which investments are the most in-demand in each country.

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The 10 Investments With The Biggest Surge In Interest In 2022

Rank Investment Search Volume

(Last 12 Months)

Previous Search Volume

(Previous 12 Months)

Search Increase
1 NFTs 21160 5740 268.64%
2 Cotton 106500 32400 228.70%
3 Wheat 18500 8400 120.24%
4 Aluminum 33400 17050 95.89%
5 Oil 188400 100000 88.40%
6 Crypto 560900 333600 68.14%
7 Crude Oil 212200 135500 56.61%
8 Coal 9540 6170 54.62%
9 Semiconductors 7790 5680 37.15%
10 Managed Funds 14700 11280 30.32%

The research reveals:

  • NFTs saw the biggest increase in interest from investors. NFTs are a divisive topic for many investors. However, there are those among the crypto and blockchain enthusiasts who are keen to promote NFTs as a revolutionary way to collect art and invest your money.
  • The investment with the second largest increase in interest among investors is cotton. This natural resource is incredibly important for the textile and clothing industries, being used in all sorts of products that include fabric elements.
  • In third place is wheat. It is one of the most important food resources on the planet, being used to make staple low-cost food items. Conflicts such as the war in Ukraine have caused the price of wheat to surge in 2022, which can explain the sudden interest in the grain.

Further study insights:

  • Real estate is the most searched investment type with over 1.16 million searches over the last 12 months.
  • The United States is the country that receives the most foreign direct investment, with an FDI inflow of $381.93 billion.
  • The most in-demand investment in the US is real estate. However, the annual change in new property sales from July 2021 to July 2022 was -32.26%.
  • In the UK, property is also the most in-demand investment. The number of residential property transactions in the UK has increased in the last 12 months, rising by 32.87%.

Louis Schoeman, Managing Director of Forex Suggest has given his top tips for making the most of investment opportunities:

  1. Assess your risk tolerance.

You can never be 100% certain that an asset will increase in value once you’ve bought in. Before committing to an investment, an investor will have to weigh the risks against the potential rewards, with each investor having their own personal threshold for the amount of risk they are comfortable with.

Once you figure out your own risk tolerance, you’ll be able to invest with much greater confidence and make the most of opportunities as they present themselves.

  1. Look for trusted names.

When investing in a company, consider how trusted that company name is both within the industry and among the wider public.

If a company has a bad reputation for going back on deals, treating its employees or customers unfairly, or is embroiled in scandals in the media, your investment could be sat on shaky ground.

Alternatively, investments made in companies that are widely respected and well-liked are less likely to lose their value due to misconduct by staff and business leaders.

  1. Diversify your investments.

While knowing your risk threshold is a great way of limiting the potential fallout of a bad investment, diversifying your portfolio is another great strategy for reducing risk.

By investing in a wide range of companies from different industries and sectors, as well as investing in competing companies, any disaster within a single company or industry is going to have a less damaging impact on the rest of your investments. In other words, don’t put all of your eggs in one basket.

  1. Invest in originality.

Originality is one of the most valuable qualities an asset can have. To find investment options with the most originality, consider looking for companies that are at the cutting edge of their field, pushing the boundaries of technology or creating solutions to problems that are as yet unsolved.

Essentially, if a company is doing something of value that nobody else has managed to mimic, then you may well be on to a winner.”