“Lou Dobbs Tonight” and “Varney & Co” Continue as Top Rated Programs in Business News
FOX Business Network (FBN) continued its winning streak over CNBC, topping the network in Business Day and Market Hours viewers during the week of May 7th – May 11th, according to Nielsen Media Research. As markets reacted to President Trump’s decision to withdraw from the Iran nuclear deal, FBN’s Business Day coverage saw a 12 percent advantage over rival CNBC with 188,000 total viewers compared to CNBC’s 168,000. FBN also overtook CNBC in the crucial Market Hours daypart (9:30AM-4PM), delivering 185,000 viewers compared to CNBC’s 172,000 this week.
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Marking 51 consecutive weeks as the most-watched market program on television, “Varney & Co” (weekdays, 9AM-12PM/ET) once again dominated its CNBC competition with 214,000 total viewers compared to 179,000. Along with Varney & Co., After the Bell (4-5PM/ET) and Countdown to the Closing Bell with Liz Claman (3-4PM/ET) ranked in the top four rated business programs, both besting their CNBC competition for the seventh consecutive week.
Continuing as the overall leader in business news, Lou Dobbs Tonight was the number one news program in all of business television, averaging 347,000 total viewers. Additionally, FBN’s post-market programs The Evening Edit (5-6PM/ET) and Making Money (6-7PM) both outpaced their CNBC competition in total viewers for the week.
***Below is the data according to Nielsen Media Research
Week of May 7th – May 11th, 2018
Business Day:
FBN: 188,000 P2+, 21,000 A25-54
CNBC: 168,000 P2+; 34,000 A25-54
Market Hours:
FBN: 185,000 P2+, 22,000 A25-54
CNBC: 172,000 P2+; ,34000 A25-54
Ratings for the top six business programs:
Total Viewers: Lou Dobbs Tonight (347,000), Varney & Co (214,000), After the Bell (202,000), Countdown to the Closing Bell with Liz Claman (199,000), Squawk on the Street (188,000), The Evening Edit (171,000)
