FOX Business Network (FBN) topped CNBC in Business Day and Total Day viewers as the Dow hit the historic 23,000 mark on Tuesday, October 17th, according to Nielsen Media Research. FBN’s Business Day coverage saw a 33 percent advantage over rival CNBC with 226,000 total viewers compared to CNBC’s 170,000. Additionally, FBN’s Total Day coverage saw a 22 percent advantage with 199,000 total viewers compared to CNBC’s 163,000.
FBN had the four top rated news programs of the day, led by Lou Dobbs Tonight (7PM/ET) as the number one rated news program across the board in business television with 437,000 total viewers and 55,000 viewers in the A25-54 key demographic.
Starting with Mornings with Maria (6-9AM/ET), all the way through Lou Dobbs Tonight (7PM/ET), all of FBN’s core business programming topped its CNBC competition in total viewers. Additionally, Mornings with Maria and The Intelligence Report with Trish Regan (2PM/ET) scored both total viewer and 25-54 rating sweeps over CNBC.
***Below is the data according to Nielsen Media Research
October 17th , 2017
Business Day
FBN: 226,000 P2+, 25,000 A25-54
CNBC: 170,000 P2+; 28,000 A25-54
Total Day
FBN: 199,000 P2+, 25,000 A25-54
CNBC: 163,000 P2+; 48,000 A25-54
Business Programming Ranker (Total Viewers):
Lou Dobbs Tonight (437,000), Varney & Co (285,000), Squawk on the Street (213,000), CAVUTO Coast to Coast (212,000), Intelligence Report with Trish Regan (198,000), Countdown to the Closing Bell with Liz Claman (194,000)
