Some numbers on Fox Business Network’s ratings for the week of October 2nd – October 6th. FBN won jobs day on October 6th with a 24% advantage over CNBC in total viewers in Business Day! Another big win.
Lou Dobbs Tonight Marks 59 Straight Weeks as Number One in Business News
FOX Business Network (FBN) continued its winning streak over CNBC, topping the network in Business Day viewers during the heavily dominated financial news week of October 2nd-October 6th, according to Nielsen Media Research. As markets continue to hit record highs, FBN’s Business Day coverage saw a 21 percent advantage over rival CNBC with 200,000 total viewers compared to CNBC’s 165,000 for the week.
Additionally, following the release of the September jobs report on Friday, October 6th, FBN’s Business Day saw a 24 percent advantage over CNBC with 190,000 total viewers compared to CNBC’s 153,000 for the day. Pre and post-market programs also outpaced their competitors, with Maria Bartiromo’s Mornings with Maria program, as well as After the Bell, Risk & Reward, Making Money and Lou Dobbs Tonight all besting CNBC.
For the 59th consecutive week, Lou Dobbs Tonight (7PM/ET) was the number one rated news program in business television with 333,000 total viewers, as well as the week’s number one rated business news program in the age 25-54 demo with 41,000 total viewers.
Along with Dobbs, FBN’s Varney & Co (9a-12p/ET), CAVUTO Coast to Coast (12-2p/ET), Countdown to the Closing Bell with Liz Claman (3-4p/ET), The Intelligence Report with Trish Regan (2-3p/ET), and After the Bell (4-5p/ET), were among the seven top rated programs for the week. Additionally, Risk & Reward (5-6p/ET) dominated it’s CNBC competition in total viewers for the 22nd consecutive week.
***Below is the data according to Nielsen Media Research
Friday, October 6th
Business Day
FBN: 190,000 P2+; 23,000 A25-54
CNBC: 153,000 P2+; 25,000 A25-54
Week October 2nd – October 6th, 2017
Business Day
FBN: 200,000 P2+, 22,000 A25-54
CNBC: 165,000 P2+; 29,000 A25-54
Ratings for the top seven business programs:
Total Viewers: Lou Dobbs Tonight (333,000), Varney & Co (243,000), CAVUTO Coast to Coast (187,000) Squawk on the Street (177,000), Countdown to the Closing Bell with Liz Claman (176,000),The Intelligence Report with Trish Regan (171,000), After the Bell (170,000)
