Mike has 25 years experience within the retail and leisure markets, gained in marketing, buying, and general management. He has been involved in both publicly listed and private equity backed businesses, and has proven experience of building business value through the leadership of people and developing propositions based on customer understanding.
As Chief Executive, he led the direct selling business Betterware
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International Ltd through to its recent sale to Vision Capital. Previously he served on the Boards of First Choice Holidays Plc, Thorn Plc, and Bright Reasons Restaurants before which he held senior management roles within the Boots Group and Thorn EMI.
