Apple’s IDFA Removal Announcement Commentary

Apple’s IDFA Removal Announcement Commentary
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Industry Leaders React to Apple‘s IDFA Removal Announcement

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Apple will implement its App Tracking Transparency (ATT) privacy policy and remove IDFA-based tracking starting week of April 26th.

Apple’s Removal Of IDFA

Brian Bowman, CEO of Consumer Acquisition, a technology-enabled marketing services company:

“April 20, 2021: Apple announced the end of the beginning of the iOS advertising industry. With its policy changes, Apple rolled back advertising capabilities 15 years by disrupting the mobile advertising ecosystem on platforms – like Facebook, Google, TikTok – and reducing efficiency for brands and advertisers alike. As the industry assesses the carnage Apple has done to their profitability and business intelligence, they’ll need to quickly adopt probabilistic attribution and embrace a creative first approach to optimize and survive in the new post-IDFA world.”

Ross Krasner, CEO of Ryu Games, a mobile real-money gaming platform:

“Apple’s removal of IDFA has just begun to show its impact in Facebook campaign data and could be devastating to smaller businesses advertising to iOS users. Until now, Facebook has been the go-to advertising platform for smaller businesses because of their vast audience and incredible optimization tools. It would be unfortunate if due to Apple’s well-intentioned but consequential update that Facebook might not be step one for small businesses looking to advertise to iOS users anymore. We might see a shift in advertisers bringing more of their budget to different ad networks in the next year as a result.”

David Frei, CEO of Swaarm, a performance-based marketing platform:

“Apple’s removal of IDFA is one of the most significant changes to occur within the mobile industry to date that marks the beginning of an industry-wide shift. Fortunately, innovative solutions are emerging quickly across the mobile ecosystem that address this shift away from user-based tracking and towards campaign-based attribution. Advertisers should be prepared for change management, but know that they’ll be able to navigate it and mitigate the impact longer-term with the help of innovative solutions like Swaarm’s Privacy Enabled Attribution.”

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Jacob Wolinsky is the founder of, a popular value investing and hedge fund focused investment website. Jacob worked as an equity analyst first at a micro-cap focused private equity firm, followed by a stint at a smid cap focused research shop. Jacob lives with his wife and four kids in Passaic NJ. - Email: jacob(at) - Twitter username: JacobWolinsky - Full Disclosure: I do not purchase any equities anymore to avoid even the appearance of a conflict of interest and because at times I may receive grey areas of insider information. I have a few existing holdings from years ago, but I have sold off most of the equities and now only purchase mutual funds and some ETFs. I also own a few grams of Gold and Silver
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