China’s cashless challenge to the West

cashless payment alternativePhotoMIX-Company / Pixabay

The imperative to develop an answer to Alipay and WeChat Pay goes beyond national pride; the growth of a digital, cashless payment alternative has the potential to supplant national currencies.

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There was a time when nationalized industry was thought of as slow-moving, traditional and unadventurous. It was the antithesis of individual enterprise, a go-getter philosophy, and agile innovation. China has flipped this theory on its head.

Today, China has become the Wakanda of payments: a hyper-focused, unified driving force for digital innovation that is outpacing anything the West has been able to deliver. Enabled by the state, China’s technology companies have been able to influence consumer technology adoption in a much more homogenous way than in the West. Its digital payment system, powered by Alipay and WeChat Pay, are almost universal as a result. Even small roadside stalls routinely use digital wallets. A visitor to China soon realizes that, back here in the West, we are still incredibly analog.

Alipay Moving Beyond Chinese Borders

What’s more, Alipay is beginning to move beyond its Chinese borders. With a projected 250 million active users by March 2020, the Indian population is actively engaging with Paytm, part-owned by Alipay. This despite an often fractious relationship between the two nations.

China has managed to be nimble with its digital payments innovation and adoption despite or maybe because of its intervention. In the West, democracies take a long time to agree on governance and regulation. Individual companies are making forays but there’s still a lack of cohesion. There’s also huge barriers thanks to a lack of trust - just look at the skepticism over Facebook’s digital currency, Libra, many of whose key partners have abandoned the scheme.

The West is going to need to find a way of building its own cashless framework soon. If it can’t, consumers will gravitate to whatever is available. It's not about where the technology is developed, it’s about making people’s lives easier. If a technology or business provides a way to reduce friction in someone’s life, then consumers will adopt that technology. Also, payment systems are as much about the trust and ecosystem in which they operate as they are about the technology. Increasingly, the rest of the world is starting to see that 1.2 billion people can’t be wrong.

Cashless Payment Alternatives May Supplant Currencies

The imperative to develop an answer to Alipay and WeChat Pay goes beyond national pride – the rapid growth of a universal, digital, cashless payment alternative has the potential to supplant national currencies themselves. Even the U.S. has acknowledged this with Federal Reserve Chair Jerome Powell calling Facebook’s work on Libra a ‘wake-up’ call to the importance of digital currency.

A little history: In terms of the threat to the dollar, the traditional currency system has been previously pegged to the gold reserves. In the Nixon and Reagan eras, they removed the dollar peg to the gold reserves. As a result, now it is not pegged to anything. The relationship between the dollar and gold was disconnected.

When that happened the dollar rose in status—it became the reserve currency for every country in the world. Even China has an estimated $2 trillion held as a reserve, because of its universal recognition around the world and the fact that banking systems are controlled by the West. This, in turn, gives the U.S. a lot of benefits—as long as people hold the dollar, the currency is stable. In a cashless society where the currency is digital, those reserves held around the world will be less meaningful as digital reinvents the global monetary system.

While Alipay is certainly powerful in its domestic market, it has not quite reached the status of a currency, although critically it is tied to the existing Chinese currency infrastructure. It follows that technology has the potential to disrupt the idea of national currency.

I am not predicting that this disruption is just around the corner but it’s clear that as more consumers experience more forms of digital payments, they will increasingly migrate to digital currencies. The West needs a cashless payment mechanism and we can’t assume that we can hold customers back until we’re ready. It is the law of numbers. It is about the ecosystem these numbers create. You attract people by making the experience as frictionless and connected as possible. Then people bring more people.

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About the Author

Nigel Vaz
Nigel Vaz is the global CEO of Publicis Sapient and serves as Publicis Groupe’s Global Lead of Digital Business Transformation. Nigel oversees clients spanning across all verticals including financial services, where he spearheads the digital transformation for banks such as Lloyds and Goldman Sachs. Nigel acts as a strategic advisor on complex transformation initiatives that accelerate the businesses of clients including  BNP Paribas, Carrefour, M&S and Unilever. He has also been a key advisor for a number of companies including AT&T/Cingular, McKinsey and Company, Orange, Siemens, Telkom SA, Verizon Wireless and Vodafone.

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