Google and Baidu are not direct competitors. Google has spread its tentacles in almost every part of the world except China. Baidu offers its products and services exclusively in the Chinese market. Their business models are pretty similar, and Baidu is often referred to as the “Google of China.” It appears that China’s Google is performing much better than the American Google in at least one area: the smart speaker market. That’s why our Baidu vs Google comparison will focus on smart speakers.
Research firm Canalys has published its latest report, which shows that Baidu has replaced Google to become the world’s second-largest vendor in the smart speaker market during the second quarter of 2019. Amazon remains the global leader with 6.6 million unit shipments and 25.4% market. Amazon’s Echo speakers registered an impressive 61.1% growth compared to the same period a year prior.