Is alternative data becoming, well, less alternative?
A recent Greenwich Associates report points out that close to half of all investment managers surveyed are dipping their toe into alternative data, with some diving headfirst. Add to this another 25% planning on getting their feet wet, and the one-time elite investing approach is now firmly approaching the mainstream. In fact, among the notable trends is a move among discretionary, fundamental investors entering the alternative domain that was mostly dominated by early adopter quantitative fund managers. But with this new usage wave comes an underlying truth that poin