xBox body wash – there’s a toiletry item we never thought we would hear about! However, Microsoft has partnered with the parent company of Axe body spray to initiate would could become one of the hottest marketing trends ever.
xBox Body Wash Exclusive to Australia
According to The Verge, Microsoft will be working with Unilever, which is the parent company of the Axe product line, to produce the line of gaming branded toiletry products. xBox Body Wash will be accompanied by shower gel and deodorant to help consumers get their game on before they leave the house. While these three products are the only known creations that are designed to market Microsoft’s xBox brand, no doubt other companies, such as Sony, will soon jump on the proverbial bandwagon with products of their own.
xBox Body Wash products will not be available in the US, at least not for the present. The products will be marketed exclusively in Australia under the Lynx brand name. Lynx is the name Unilever uses for Axe products marketed outside the USA. While this news may sadden gamers from other countries, those who live down under will soon be able to match their clothes, accessories, and bathroom toiletries to their favorite game console.
The Fragrance of a Gamer
xBox Body Wash will be a mixture of fruit, herbs, and several types of wood, according to Microsoft. “Lynx Xbox is a fresh scent of pulsing green citrus, featuring top notes of kaffir lime and winter lemon, aromatic herbal middle notes of mint and sage, and woody bottom notes of patchouli and clearwood. Containing a range of natural essential oils, the Xbox Lynx range comes with a sleek new look and features a body spray, deodorant, and shower gel.” The product description paints a vivid picture of a scent that will most likely be more refreshing than the scent of a gamer after a 14 hour binge session of Call of Duty.
Why Body Wash?
So, why did Microsoft decide to branch out into the personal care market? According to Tani Chee, the business group lead for xBox Australia/New Zealand, it is to celebrate gamers. “We see Xbox fans achieve incredible things every day, and we wanted to celebrate that elevated skill, passion and determination by creating something truly special. Now, powering up can be as simple as a quick spray before you head out the door.” While that may be the official word from Microsoft, I would be willing to hazard a guess that money is the key motivator for the launch of xBox Body Wash.
Gamers have long been able to buy shirts, jackets and other clothing items, as well as accessories, related to their favorite games and consoles. xBox Body Wash is just one more marketable line of products that consumers will flock to because of the name it carries. Market research has proven time and again that marketing a new product under a well established brand name is the perfect way to attract people to it. Thus, the partnership between Microsoft and Unilever to link xBox and Lynx together simply creates the perfect item for fans to purchase. Both xBox and Lynx are well known brands, and a dual marketed product like xBox Body Wash is the silver bullet to get gamers to buy soap. Perhaps the biggest plus of xBox Body Wash is that it will encourage gamers to take a break from their console and rinse down once in a while.
