Calling Them “Snowflakes” Appeals to Millennials

Calling Them “Snowflakes” Appeals to Millennials; New App Protects MAGAs From Snowflakes; New “Snowflake Test”  

WASHINGTON, D.C.  (March 15, 2019) –  “Snowflake” is usually perceived as a derogatory term for a young person who has been brought up to perceive himself as unique and very special, hypersensitive to any exposure to a word or idea which might be perceived as offensive to his ideology or to some group, and with an unwarranted sense of entitlement, but apparently many millennials are embracing it, and appealing to them as “snowflakes,” “phone zombies,” “selfie addicts,” and other pejorative terms seems to work.

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And, in a related note, there's an article in the National Post, headlined "Eat Your Heart Out, Snowflakes," announcing a new app designed to help people who want to wear MAGA hats and other gear to avoid places where they are likely to encounter snowflakes, and others who might be offended, to help assure MAGA wearers that they will be "safe when you shop and eat!"

One would think that calling young adults - who consider themselves mature and well rounded educated individuals - "snowflakes" would be a turnoff, says Banzhaf, who has used the term to criticize colleges which foster this sheltered and egocentric point of view among a growing number of students by creating "safe spaces," speech codes," "bias response squads," dumbed down courses, ever expanding grade inflation, trigger warnings about micro aggressions, rooms with play dough, bubbles, and even an "embedded psychologist," and days off to help them cope with the trauma of Trump's election.

But the British army has just found that an ad campaign which referred to prospective recruits as "snowflakes," "selfie addicts," "phone zombies," and other seemingly derogatory terms has caused applications to rise to a 5-year high, and also to a 78% increase in website visits.

Perhaps millennials see some positive qualities in these derogatory characterization: "snowflakes" are sought for their "compassion," "phone zombies" for their "focus," and "selfie addicts" for their "confidence," at least in the ads, Banzhaf notes.

Meanwhile, there is a new app designed to help wearers of hats and other MAGA gear to avoid restaurants where snowflakes and others with similar views might insult, harass, or even physically attack them, noting instances where Trump officials and even common citizens have been victims of those who become outraged and offended by any symbol or other reference to Trump.

It's a sad commentary when so many of the generation from which our future leaders will come consider being labeled as egotistical, hypersensitive, and as having an illogical sense of entitlement as favorable qualities indicating their "compassion," "focus,' and "confidence," says Banzhaf, who has argued that our law schools, by babying students, are graduating a generation of wuss lawyers unable to stand up for rights and individuals who need to be protected.

Equally telling is that so many people apparently feel they need an app to protect them from harassment and even physical violence if they display a popular presidential slogan; something which didn't happen even in the near past with Obama's "Yes, We Can," or Bush's "Kinder, Gentler Nation," among many others.

While the origins of the snowflake generation probably lie with overprotective helicopter parents, schools which insisted that no child ever lost an athletic event, and that everyone deserved a trophy, it seems to be the major universities - with their overwhelmingly liberal professors, and even more overwhelmingly liberal administrators - who have honed this new generation, many of whom exhibit and even are proud of so many qualities a majority of the public finds highly objectionable, suggests Banzhaf.

Indeed, it appears that a growing number of employers are using a new "Snowflake Test" to filter out millennials who feel so self-entitled that they become extremely offended and angry if they don't get their way and, according to one article, "bring nothing to the table except an entitled attitude, and arguments that they cannot back up."

 

http://banzhaf.net/ jbanzhaf3ATgmail.com  @profbanzhaf




About the Author

JOHN F. BANZHAF
JOHN F. BANZHAF III, B.S.E.E., J.D., Sc.D. Professor of Public Interest Law George Washington University Law School, FAMRI Dr. William Cahan Distinguished Professor, Fellow, World Technology Network, Founder, Action on Smoking and Health (ASH) 2000 H Street, NW, Wash, DC 20052, USA (202) 994-7229 // (703) 527-8418 http://banzhaf.net/ jbanzhaf@law.gwu.edu