FBN DOMINATES CNBC IN BUSINESS DAY VIEWERS FOR EIGHTH CONSECUTIVE WEEK

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FBN DOMINATES CNBC IN BUSINESS DAY VIEWERS FOR EIGHTH CONSECUTIVE WEEK
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FBN continues to surpass CNBC – the latest  numbers on CNBC vs FBN from Nielsen for the week of April 2nd through April 6th 2018 can be below

“Lou Dobbs Tonight” and “Varney & Co” Continue as Top Rated Programs in Business News

 

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FOX Business Network (FBN) continued its winning streak over CNBC, topping the network in Business Day and Market Hours viewers during the week of April 2nd – April 6th, according to Nielsen Media Research. As markets reacted to reports of a possible trade war with China, FBN’s Business Day coverage saw a 12 percent advantage over rival CNBC, with 221,000 total viewers compared to CNBC’s 198,000. FBN also overtook CNBC in the crucial Market Hours daypart (9:30AM-4PM), delivering 227,000 viewers compared to CNBC’s 202,000 this week.

Marking 46 consecutive weeks as the most-watched market program on television, “Varney & Co” (weekdays, 9AM-12PM/ET) once again dominated its CNBC competition with 285,000 total viewers compared to 219,000. Along with Varney & Co, Countdown to the Closing Bell with Liz Claman also ranked in the top four most-watch business programs for the week, averaging 209,000 total viewers.

Continuing its reign as the leader in business news, Lou Dobbs Tonight was the number one news program in all of business television, averaging 304,000 total viewers.  Additionally, both After the Bell (4-5PM/ET) and Making Money (6-7PM/ET) dominated their CNBC competition in total viewers for the week.  

***Below is the data according to Nielsen Media Research

 

Week April 2nd – April 6th, 2017

 

Business Day:

FBN: 221,000 P2+, 27,000 A25-54

CNBC: 198,000 P2+; 36,000 A25-54

 

Market Hours:

FBN: 227,000 P2+, 28,000 A25-54

CNBC: 202,000 P2+; 37,000 A25-54

Ratings for the top four business programs:

Total Viewers: Lou Dobbs Tonight (304,000), Varney & Co (285,000), Squawk on the Street (231,000), Countdown to the Closing Bell with Liz Claman (209,000)

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