The recent Snapchat overhaul was controversial, to say the least. With a massive overhaul that that many felt seemed to focus more on advertisement optimization than the user experience, users were extremely unhappy with a change to their feed that they never asked for. The change was intended to assist the company in making it more easy to understand for new audiences as the company struggles to find its footing as a public company, but they ended up angering the huge user base in the process. While many aspects of the app overhaul are remaining the same, Techcrunch reports that Snapchat has recently had a change of heart, it seems, with the re-introduction of chronological Snapchat stories – restoring some of the original functionality users loved due to the major backlash.
As social networks start to grow in scope, they begin to take features from other sites that have seen great success. Facebook and Instagram were heavily inspired by Snapchat when it came to the stories feature, and it seems as if Snapchat is taking note of the success of Facebook and Instagram by introducing an algorithm-based feed that shows you what they think you want to see. For many frustrated with the direction of Facebook and Instagram and how much they seem to want to know about what you want to see – especially after the recent Cambridge Analytica scandal – this new avenue that Snapchat was pursuing was an unwelcome change. It seems as if Snapchat has realized that one size doesn’t fit all when it comes to the social network experience, and have reverted their decision to use that feature with the re-introduction of chronological Snapchat stories.
It’s important to note that only select users are seeing their feeds reverted, but considering what a large change it is to go back to chronological Snapchat stories from the newly redesigned feature, it’s likely that the company wants to test the waters before backtracking completely. It’s safe t